Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Indonesian Business Review
Aida, Imani Nur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Sustainable Fashion MSMEs in Indonesia: How Consumption Value and Green Trust Shape Purchase Intentions Aida, Imani Nur; Widayati, Catur
International Journal of Indonesian Business Review Vol. 4 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibr.v4i2.1492

Abstract

Purpose – This paper aims to examine how consumption value comprising functional, social, and emotional dimensions, and green trust influence the purchase intention of sustainable fashion products offered by Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. Methodology/approach – A quantitative survey was conducted among 200 respondents across Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and mediating effects between consumer value dimensions, green trust, and purchase intention. Findings – The results show that functional and emotional values have a significant direct influence on purchase intention, while social value does not. However, green trust plays a significant mediating role in linking all three dimensions of consumer value to purchase intention. Novelty/value – This study emphasizes the importance of green trust in reinforcing the impact of perceived consumer value on purchase intention in the sustainable fashion sector. The findings provide strategic insights for Indonesian MSMEs to craft marketing approaches that strengthen both value perception and environmental credibility, particularly among young and eco-conscious consumers.
Co-Authors Christina Catur Widayati