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All Journal Journal of Applied Accounting And Business (JAAB) DIPANEGARA KOMPUTER SISTEM INFORMASI (DIPAKOMSI)
Anugra, Anugra
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Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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ANALISIS LAPORAN ARUS KAS UNTUK MENILAI KINERJA KEUANGAN PT ASTRA AGRO LESTARI Tbk TAHUN 2020¬¬ -2023 Anugra, Anugra; Haitamy, Ery Bestary Al; Saputra, Ferdyan Wana
Journal of Applied Accounting And Business Vol. 7 No. 1 (2025): JAAB - Juni 2025
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v7i1.429

Abstract

This research aims to find out how the financial performance of PT Astra Agro Lestari Tbk is if assessed using cash flow reports and cash flow ratios so that it can assess the company's ability to generate net profits. Looking at financial performance can make it easier for parties in the decision-making process. This type of research is quantitative research. Data collection was carried out by accessing cash flow report data in financial reports taken from the Indonesia Stock Exchange website The type of data used in this research is secondary data. Using cash flow from operating, investment and financing activities as well as ratio analysis, namely the Operating Cash Flow Ratio (AKO), Capital Expenditure Ratio (PM), Total Debt Ratio (TH). Based on research results from the calculation of cash flow reports, it shows that the financial performance of PT Astra Agro Lestari Tbk during the 4 year period 2020-2023 is not good or effective because the ratio value is below number 1 which illustrates that the company is unable to fulfill its obligations and commitments.
Analisis Strategi Pemasaran Digital Dalam Memperluas Jangkauan Pemasaran Produk Toko Algifari Dengan Menggunakan K-Means Anugra, Anugra; Syiar Al Tarif; Muh. Syahlan Natsir; Risnayanti Andi Djamro
DIPAKOMSI Vol. 18 No. 1 (2025): Jurnal Dipanegara Komputer Sistem Informasi (DIPAKOMSI)
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Universitas Dipa Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36774/dipakomsi.v18i1.1741

Abstract

Dalam era digital yang kompetitif, strategi pemasaran digital menjadi faktor utama dalam meningkatkan daya saing bisnis. Toko Algifari masih mengandalkan pemasaran tradisional dengan jangkauan terbatas dan tanpa pengelompokan data pelanggan. Memberikan rekomendasi strategi pemasaran digital yang tepat berdasarkan analisis pengelompokan K-means untuk memahami perilaku pembeli di suatu wilayah terhadap produk Toko Algifari. Data transaksi selama tiga bulan terakhir dianalisis menggunakan K-Means Clustering melalui RapidMiner, dengan jumlah kluster yang ditentukan sebanyak empat. Proses ini bertujuan mengidentifikasi pola belanja pelanggan guna menyesuaikan strategi pemasaran. Hasil analisis mengidentifikasi empat kluster utama pelanggan berdasarkan pola belanja dan lokasi, dengan kluster transaksi tertinggi menunjukkan kecenderungan pembelian produk tertentu dari wilayah geografis spesifik. Ditemukan korelasi antara lokasi pelanggan dan jumlah transaksi, di mana wilayah dengan akses mudah ke marketplace cenderung memiliki volume transaksi lebih tinggi, serta pelanggan yang sering membeli produk tertentu cenderung membeli produk tambahan dari kategori yang sama. Temuan ini mendukung efektivitas clustering dalam segmentasi pelanggan, membantu PELAKU USAHA mengoptimalkan pemasaran digital melalui promosi yang lebih spesifik. Penerapan algoritma K-Means terbukti efektif dalam membantu memahami pola belanja pelanggan dan meningkatkan jangkauan pemasaran digital. Kombinasi penggunaan marketplace dan media sosial menjadi strategi optimal dalam meningkatkan keterlibatan pelanggan dan daya saing bisnis.
ANALISIS LAPORAN ARUS KAS UNTUK MENILAI KINERJA KEUANGAN PT ASTRA AGRO LESTARI Tbk TAHUN 2020¬¬ -2023 Anugra, Anugra; Haitamy, Ery Bestary Al; Saputra, Ferdyan Wana
Journal of Applied Accounting And Business Vol. 7 No. 1 (2025): JAAB - Juni 2025
Publisher : LP2M Politeknik Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37338/jaab.v7i1.429

Abstract

This research aims to find out how the financial performance of PT Astra Agro Lestari Tbk is if assessed using cash flow reports and cash flow ratios so that it can assess the company's ability to generate net profits. Looking at financial performance can make it easier for parties in the decision-making process. This type of research is quantitative research. Data collection was carried out by accessing cash flow report data in financial reports taken from the Indonesia Stock Exchange website The type of data used in this research is secondary data. Using cash flow from operating, investment and financing activities as well as ratio analysis, namely the Operating Cash Flow Ratio (AKO), Capital Expenditure Ratio (PM), Total Debt Ratio (TH). Based on research results from the calculation of cash flow reports, it shows that the financial performance of PT Astra Agro Lestari Tbk during the 4 year period 2020-2023 is not good or effective because the ratio value is below number 1 which illustrates that the company is unable to fulfill its obligations and commitments.
Co-Authors Ferdyan Wana Saputra Haitamy, Ery Bestary Al Muh. Syahlan Natsir Risnayanti Andi Djamro Saputra, Ferdyan Wana Syiar Al Tarif