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All Journal Journal Of Informatics And Busisnes Ascendia: Journal of Economic and Business Advancement
Rio Rinto Saki
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Computer Science & IT Economics, Econometrics & Finance

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Implementasi Data Mining dengan Metode K-Means dan FCM untuk Analisis Pola Pembelian Konsumen Online Rio Rinto Saki; Rizky Juniarko Taruna Putra; Elkin Rilvani
Journal Of Informatics And Busisnes Vol. 3 No. 2 (2025): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jibs.v3i2.3106

Abstract

This study explores the implementation of data mining techniques using K-Means and Fuzzy C-Means (FCM) clustering methods to analyze online customer purchasing patterns. The focus of the analysis lies in identifying similarities and segmenting customers based on their transaction behaviors. By using datasets collected from e-commerce platforms during the 2022–2023 period, the study evaluates the effectiveness of each algorithm in discovering meaningful clusters. The results indicate that both methods can group consumers based on purchasing trends, with FCM offering better flexibility due to its fuzzy membership assignment. This clustering approach can support decision-making in targeted marketing, product recommendations, and customer relationship management.
Analisis Ruang Lingkup Sistem Bisnis Elektronik: Perspektif Teknologi, Proses Bisnis, dan Manajemen Rio Rinto Saki; Antika Zahrotul Kamalia
Journal of Economic and Business Advancement Vol. 1 No. 3 (2026): March: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/sjgqhw02

Abstract

This study aims to analyze the scope of electronic business systems from the perspectives of technology, business processes, and management through a qualitative descriptive approach based on literature review. Data were collected from textbooks, scientific journals, and relevant empirical studies discussing the development and implementation of e-business systems in various organizational contexts. The analysis focuses on key aspects, including business models, technological infrastructure, data security and privacy, as well as human resources and change management. The findings indicate that electronic business systems represent an integrated framework that extends beyond online transactions to encompass internal process integration, strategic decision-making, and value creation. Effective implementation of e-business requires alignment between business models and market characteristics, supported by reliable technology and robust data protection mechanisms. In addition, organizational readiness, digital literacy, and adaptive management play a crucial role in ensuring successful digital transformation
Co-Authors Antika Zahrotul Kamalia Elkin Rilvani Rizky Juniarko Taruna Putra