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All Journal JAKBS Manager : Jurnal Ilmu manajemen
Denia Maulani
Universitas Ibn Khaldun Bogor, Indonesia
Economics, Econometrics & Finance Education

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Pengaruh Kebijakan Dividen, Managerial Ownership, Pertumbuhan Penjualan Terhadap Struktur Modal Pada Sub Sektor Food And Bevarage Di BEI Yuni Wulandari; Immas Nurhayati; Denia Maulani
Jurnal Akuntansi Keuangan dan Bisnis Vol. 2 No. 2 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jakbs.v2i2.1622

Abstract

Tujuan penelitian ini agar mengetahui pengaruh kebijakan dividen, managerial ownership, pertumbuhan penjualan terhadap struktur modal pada sub sektor food and bevarage. Kuantitatif adalah metode yang dilakukan pada penelitian ini yang terdiri atas 8 perusahaan manufaktur pada sub sektor food and bevarage yang diambil dengan menggunakan metode purposive sampling. Dengan objek dalam penelitian ini yaitu perusahaan yang ada dalam sub sektor food and bevarage (Wilmar Cahaya Indonesia Tbk, Indofood Sukses Makmur Tbk, Garudafood Putra Putri Jaya Tbk, Buyung Poetra Sembada Tbk, Delta Djakarta Tbk, Nippon Indosari Corpindo Tbk, Indofood CBP Sukses Makmur Tbk, Budi Starch & Sweetener Tbk) yang terdaftar di BEI. Pada penelitian ini terdapat variabel bebas yaitu kebijakan dividen, managerial ownership, pertumbuhan penjualan dan variabel terikat yaitu struktur modal. Analisis data menggunakan analisis regresi linier data panel, analisis koefisien determinasi dan uji t dan uji f. Hasil dari uji t menunjukan bahwa kebijakan dividen dan managerial ownership tidak berpengaruh signifikan terhadap struktur modal dan pertumbuhan penjualan berpengaruh signifikan terhadap struktur modal. Sedangkan uji f menunjukan bahwa kebijakan dividen, managerial ownership dan pertumbuhan penjualan berpengaruh terhadap struktur modal pada sub sektor food and bevarage.
THE INFLUENCE OF ADVERTISING AND DISCOUNTS ON GOFOOD APPLICATIONS ON CONSUMER PURCHASES IN BOGOR CITY Hannisa Rahmaniar Hasnin; Dewi Megawati; Desmy Riany; Denia Maulani
Manager : Jurnal Ilmu Manajemen Vol. 6 No. 1 (2023): Manager : Jurnal Ilmu Manajemen
Publisher : Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Advertising and discounts are part of marketing techniques that are commonly used by companies to attract consumers and encourage them to make purchases. The purpose of this study was to measure how much influence advertising and discounts have on consumer purchasing decisions. The research is quantitative method, with data collection by distributing questionnaires online via Google forms in the Bogor area which collected 100 respondents. The research was analyzed through statistical techniques of correlation analysis, descriptive statistics and regression analysis using SPSS 27. Analysis using the t test and F test showed that the independent variables of Advertising and Discounts on the dependent variable of consumer purchases had a significant effect both partially and simultaneously in influencing decisions consumer purchases. The results of the multiple regression analysis are Y = 6.561 + 0.405X1 + 0.439X2. The R Square value shows that Advertising and Discounts have a contribution in increasing product purchasing decisions in the GoFood application by 43%. There are other factors that have not been studied at 57% which can support an increase in consumer purchases such as personal selling, publicity and direct marketing.
Co-Authors Desmy Riany Dewi Megawati Hannisa Rahmaniar Hasnin Nurhayati, Immas Yuni Wulandari