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The Role of Social Values and Ethics in Designing Privacy-Preserving Big Data Systems Rashid, Irfan
International Journal of Informatics, Information System and Computer Engineering (INJIISCOM) Vol. 6 No. 2 (2025): INJIISCOM: VOLUME 6, ISSUE 2, DECEMBER 2025 (ONLINE FIRST)
Publisher : Universitas Komputer Indonesia

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Abstract

The increase in the adoption of large-scale technology in Pakistan and global has sparked important concerns regarding the handling of user privacy and ethical data. While technical progress allows for excellent data collection and analysis, the inclusion of social values ​​and ethics in the design of big data systems for data protection regulations has not yet been communicated. This article examines the role of social values ​​and ethical frameworks in the design of data protection mechanisms that respect individual autonomy, equity, transparency and trust. We analyze the current state of data protection techniques and the underlined gaps where ethical considerations are often held. Additionally, we propose an integrated design approach to organizing big data privacy solutions with social norms and ethical principles to promote responsible data management. The graphical analysis shows a comparative review of data protection frameworks, including trends in data protection violations, ethical concerns about frequency in the Pakistan digital ecosystem, and ethical standards. This study concludes with the recommendation that political decision makers, system designers, and researchers embed social and ethical values ​​in heavy damage architecture to promote sustainable, user-oriented data protection.