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All Journal Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Gunung Djati Conference Series
Sindy Agustin
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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PERAN KOMUNIKASI VERBAL DAN NONVERBAL DALAM NEGOSIASI BISNIS DIGITAL: STUDI KASUS ANALISIS KONTEN TIKTOK PLAYWORKS STORE Zaskia Cahya Nabila; Sindy Agustin
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

Artikel ini ini membahas bagaimana komunikasi verbal dan nonverbal memainkan peran krusial dalam negosiasi bisnis digital, khususnya dalam pemasaran melalui platform TikTok. Penelitian ini berfokus pada konten Playwork Store, yang menunjukkan bahwa strategi komunikasi yag tepat dapat meningkatkan interaksi antara penjual dan calon pembeli. Hasil penelitian ini mengungkap bahwa komunikasi verbal, seperti sapaan yang ramah, ajakan langsung dan narasi yang menyakinkan dapat menciptakan kedekatan dengan audiens. Sementara itu, komunikasi nonverbal, seperti Gerakan tangan, ekspresi wajah dan intonasi suara juga dapat membantu membangun kredibilitas dan memperkuat kepercayaan pelanggan terhadap produk yang dipromosikan. Keberhasilan pemasaran digital bukan hanya tentang produk yang ditawarkan, tetapi juga bagaimana sebuah merk menyampaikan pesan dan berkomunikasi dengan audiensnya. Penelitian ini juga memberikann wawasan yang bermanfaat bagi pelaku usaha yang ingin mengembangkan strategi pemasaran digital yang lebih interaktif, persuasif dan relevan diera modern.
A Qualitative Study of Work Stress, Work Ethics, and Work Discipline on Employee Performance at PT. BRI Insurance MRO Jember Sindy Agustin; Rangga Yuda Bagus Wicaksono; mohammad bayu prayoga; Pongky Arie Wijaya
Al-Muhtarifin: Islamic Banking and Islamic Economic Journal Vol 5, No 2 (2026): Jun 2026
Publisher : Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/almuhtarifin.v5i2.30869

Abstract

Human resources are a crucial factor in determining organizational success, particularly in the highly competitive insurance industry. Employee performance is influenced by several factors, including work stress, work ethic, and work discipline. This study aims to analyze the influence of work stress, work ethic, and work discipline on employee performance at BRI Insurance MRO Jember. This research uses a qualitative approach with a case study design. Data were collected through in-depth interviews, non-participant observation, and documentation, and analyzed using the interactive model of Miles, Huberman, and Saldaña. The findings show that work stress arises from high workloads, strict targets, and simultaneous tasks, leading to pressure and work fatigue. Employees’ work ethic is generally good, reflected in responsibility, professionalism, adherence to SOPs, and strong teamwork. Work discipline is also well implemented through punctuality, compliance with working hours, and timely task completion. These three factors are interrelated in influencing employee performance, where work stress tends to reduce performance, while work ethic and work discipline enhance effectiveness and work quality.
Co-Authors mohammad bayu prayoga Pongky Arie Wijaya Rangga Yuda Bagus Wicaksono Zaskia Cahya Nabila