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Fahmi Priyayi Pinandita
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Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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PENERAPAN KOMUNIKASI BISNIS ISLAM PADA USAHA MIKRO KECIL DAN MENENGAH Fahmi Priyayi Pinandita; Muhamad Tanzi Maulana
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

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Abstract

The application of Islamic business communication principles in the activities of Micro, Small, and Medium Enterprises (MSMEs) is an important basis in building businesses that are not only economically profitable, but also fair, ethical, and full of blessings. Values such as honesty, fairness, transparency, and social responsibility become the framework in building healthy and sustainable business interactions. This research relies on a literature study approach to examine how Islamic business communication principles are applied to MSMEs in Indonesia. The results show that these values are able to increase consumer trust, strengthen relationships between business actors, and encourage positive business growth. However, some obstacles are still faced, especially the lack of understanding of Islamic principles and not optimal adaptation to digital technology. Therefore, there is a need for continuous education and support in consistently applying Islamic values in MSME activities.
PENERAPAN KOMUNIKASI BISNIS ISLAM PADA USAHA MIKRO KECIL DAN MENENGAH Fahmi Priyayi Pinandita; Muhamad Tanzi Maulana
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The application of Islamic business communication principles in the activities of Micro, Small, and Medium Enterprises (MSMEs) is an important basis in building businesses that are not only economically profitable, but also fair, ethical, and full of blessings. Values such as honesty, fairness, transparency, and social responsibility become the framework in building healthy and sustainable business interactions. This research relies on a literature study approach to examine how Islamic business communication principles are applied to MSMEs in Indonesia. The results show that these values are able to increase consumer trust, strengthen relationships between business actors, and encourage positive business growth. However, some obstacles are still faced, especially the lack of understanding of Islamic principles and not optimal adaptation to digital technology. Therefore, there is a need for continuous education and support in consistently applying Islamic values in MSME activities.
Co-Authors Muhamad Tanzi Maulana