Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Gunung Djati Conference Series
Diva Nuraini Purnama
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE IMPACT OF DIFFERENTIATION STRATEGY AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE IN THE ECO-FRIENDLY FASHION INDUSTRY Lilis Sulastri; Iir Abdul Haris; Diva Nuraini Purnama; Rizky Indah Putri Christianto; Agung Muhamad Yoransah
Gunung Djati Conference Series Vol. 56 (2025): Seminar Nasional Ekonomi dan Bisnis Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The fashion industry today faces intense competition and growing consumer demand for products that are not only aesthetically appealing but also sustainable. This study aims to analyze the effect of differentiation strategy and product innovation on competitive advantage in eco-friendly fashion companies. A qualitative case study was conducted on Company X, a leading player in Indonesia’s sustainable fashion sector. Data were collected through in-depth interviews, field observations, and company documentation. The data were analyzed descriptively to identify best practices in implementing differentiation and product innovation strategies. The results indicate that the implementation of differentiation strategy, supported by product innovation, significantly enhances competitive advantage, particularly through product value-added, unique design, and eco-friendly brand image.
Co-Authors Agung Muhamad Yoransah Iir Abdul Haris Lilis Sulastri Rizky Indah Putri Christianto