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All Journal AlphabetAlphabet: A Biannual Academic Journal on Language, Literary, and Cultural Studies
Desi Dwi Prianti
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Politics of Participatory Culture: Indonesian NCTzen and WayZenNi Transforming Fandom for #SM_BOYCOTT_GENOCIDE Nadya Ulfa; Desi Dwi Prianti
Alphabet Vol. 8 No. 1 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.alphabet.2025.08.01.02

Abstract

This study examines the #SM_BOYCOTT_GENOCIDE movement as a form of strategic activism undertaken by Indonesian NCTzen and WayZenNi to respond to the dilemma between affective bonds and a sense of humanity. Using Henry Jenkins' framework of fan activism, this study analyzes how participatory culture practices are repurposed as instruments of political participation. Through digital ethnography, data were collected from social media archives (X, Instagram, TikTok, Weverse), interviews with eight fans, and participant observation. The findings suggest this movement is more than a simple act of rejection. It functions as a communicative strategy that balances two distinct approaches: exerting pressure through boycotts and protests and persuading through educational efforts rooted in humanitarian values and often framed by religious narratives. Fandom can take over commodified relational spaces like Weverse, Bubble, and fan call sessions, transforming them into arenas for political struggle. This demonstrates that fans are not just passive consumers but are socio-political actors who can strategically balance affection and ethical commitments and turn fandom into a platform for informal civic education.
Sacred Cleanlines, Silent Ecology : Ritual Communication and Environmental Awarenenss in Indonesia Pesantren Mutiara Rahmadini Setya Lestari; Desi Dwi Prianti
Alphabet Vol. 8 No. 2 (2025): Alphabet, Volume 08, Number 02
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study examines how Islamic boarding schools (pesantren) function as community-based institutions that actively foster environmental awareness through daily practices and ritual communication. Focusing on the Ketapang Kepanjen Islamic boarding school, this study uses a cultural studies perspective and adopts James Carey's model of communication as ritual to explore how environmental values are embedded, practised, and internalised by santri (students) in the boarding school environment. Contrary to the dominant discourse that often associates Islamic schools with dogmatism, or even extremism, this study highlights pesantren as places of cultural transmission where ecological ethics are lived out as part of religious life. Although pesantren administrators and santri may not explicitly identify their practices as environmental activism, values such as cleanliness, moderation, collective responsibility, and respect for nature are consistently emphasized through daily routines, religious teachings, and comelan rituals. These actions are not framed as direct environmental care, but are rooted in Islamic principles that inherently advocate ecological balance. By documenting and analyzing these practices through participatory observation, this study reveals how ritual communication in pesantren life fosters a culturally embedded form of environmental awareness, rooted in spirituality, contributing to sustainable behavior that is in harmony with the moral and communal ethos of the pesantren.
Co-Authors Mutiara Rahmadini Setya Lestari Nadya Ulfa