Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Nomico
Zaidah, Farkhatun
Unknown Affiliation
Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influencer Economy and the Multiplier Effect on the Value Chain of Local Products Zaidah, Farkhatun
Nomico Vol. 2 No. 7 (2025): Nomico - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/haver495

Abstract

This research analyzes the impact of the influencer economy on the multiplier effect in the value chain of local products through a quantitative approach. Digital transformation and the role of digital influencers have transformed the dynamics of local product marketing, creating significant multiplier effects on regional economies. Using quantitative analysis methods, this study measures the magnitude of multiplier effects on various aspects of the local product value chain, including income, employment, and added value. The research results show that the influencer economy generates output multipliers of 1.4-1.6 for local products, with the most significant effects in the food sector and quality products with quality labels. Digitalization through short marketing channels and e-commerce platforms has been proven to strengthen local multiplier effects with LM3 values > 2. This research contributes to theoretical understanding of multiplier effect mechanisms in the digital era and provides practical implications for regional economic development through optimizing the role of digital influencers in local product marketing.
Local Economy Coinization: The Potential of Regional Cryptocurrency to Strengthen the Competitiveness of Traditional Markets Zaidah, Farkhatun
Nomico Vol. 2 No. 7 (2025): Nomico - August
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/374hz005

Abstract

This research examines the potential implementation of regional cryptocurrency or local economic coinization as an innovative strategy to strengthen traditional market competitiveness. Through a systematic literature review of 30 recent studies, this research analyzes the opportunities, challenges, and impacts of regional crypto on transaction efficiency, financial inclusion, and economic diversification. Findings show that regional crypto can improve transparency, reduce overhead costs, and expand access to global markets. Case studies in Australia, Latin America, and Asia demonstrate that crypto adoption is driven by novelty effects, ease of adoption, and low transaction costs. However, implementation faces significant challenges including regulatory uncertainty, price volatility, lack of digital literacy, and consumer trust issues. This research finds that crypto can enhance economic competitiveness through blockchain technology innovation, increased competition, and GDP growth, but also brings risks of market manipulation, environmental impact, and economic instability. The research conclusion emphasizes that the success of local economic coinization depends heavily on adaptive regulation, improved digital literacy, and readiness of local technology ecosystems.
Co-Authors