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All Journal Lead Journal of Economy and Administration
Andiani, Legri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Determinants of Investment in Equity Crowdfunding for Micro, Small and Medium Enterprises (UMKM) Andiani, Legri; Mildawati, Titik; Priyadi, Maswar Patuh
Lead Journal of Economy and Administration Vol 3 No 3 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i3.322

Abstract

This study explores the key factors influencing investor interest in micro, small, and medium enterprises (MSMEs) through equity crowdfunding (ECF) on the Santara platform. It examines the impact of stock price, number of outstanding shares, investment yield, dividend policy, and social media exposure. Using purposive sampling, data were collected from 36 fully funded MSMEs listed as of October 1, 2020, and analyzed using multiple linear regression. The results show that stock price, number of outstanding shares, dividend policy, and social media presence positively affect investor interest, while investment yield has no significant impact. These findings offer insights for MSMEs to better strategize their funding approaches in digital investment platforms.
Co-Authors Mildawati, Titik Priyadi, Maswar Patuh