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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar J-CEKI
Khoirunisa, Fathiya
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Optimalisasi Media Sosial Dalam Diseminasi Informasi Publik : Studi Kasus Humas Digital KSOP Kelas IV Muara Angke Khoirunisa, Fathiya; Suparman, Suparman
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9871

Abstract

Artikel ini membahas strategi humas digital dalam diseminasi informasi publik melalui media sosial di Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas IV Muara Angke. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa humas digital KSOP Muara Angke berperan penting dalam menyampaikan informasi layanan kepelabuhanan, keselamatan pelayaran, dan kebijakan maritim melalui platform seperti Instagram. Strategi komunikasi disusun berdasarkan analisis SWOT, memanfaatkan kekuatan konten visual dan interaktivitas media sosial, serta mengatasi tantangan seperti keterbatasan SDM dan konsistensi unggahan. Penerapan teori Agenda Setting terlihat dalam upaya mengarahkan perhatian publik pada isu-isu prioritas seperti keselamatan pelayaran. Kesimpulannya, strategi humas digital KSOP Muara Angke efektif dalam meningkatkan keterbukaan informasi dan keterlibatan publik di sektor maritim.
STRATEGI DIGITAL MARKETING MELALUI KEY OPINION LEADER PADA BRAND GETAL ORIGINAL Khoirunisa, Fathiya; Supama Wijaya, Abung
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39283

Abstract

This study discusses the application of digital marketing strategies through collaboration with Key Opinion Leaders (KOLs) for the Getal Original brand. KOLs play an important role in strengthening communication between brands and consumers through creative content that can increase brand awareness, trust, and customer loyalty. This study uses a descriptive approach with observation, interviews, active participation, and literature study methods conducted during an internship at Sinergi Mumtaz Group. The analysis was carried out using the SOSTAC (Situation, Objective, Strategy, Tactic, Action, Controlling) theoretical framework to assess the planning, implementation, and evaluation of the collaboration strategy with KOLs. The results of the study show that KOL collaboration significantly helps Getal Original expand its audience reach, increase sales, and maintain brand image consistency in digital media. In addition, maintaining long-term relationships with KOLs through intensive communication and incentives plays an important role in maintaining the sustainability of the collaboration.
Co-Authors Supama Wijaya, Abung Suparman Suparman