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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Cendekia Ilmiah
Khoirunisa, Fathiya
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Humanities Social Sciences Other

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Optimalisasi Media Sosial Dalam Diseminasi Informasi Publik : Studi Kasus Humas Digital KSOP Kelas IV Muara Angke Khoirunisa, Fathiya; Suparman, Suparman
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.9871

Abstract

Artikel ini membahas strategi humas digital dalam diseminasi informasi publik melalui media sosial di Kantor Kesyahbandaran dan Otoritas Pelabuhan (KSOP) Kelas IV Muara Angke. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan studi literatur. Hasil penelitian menunjukkan bahwa humas digital KSOP Muara Angke berperan penting dalam menyampaikan informasi layanan kepelabuhanan, keselamatan pelayaran, dan kebijakan maritim melalui platform seperti Instagram. Strategi komunikasi disusun berdasarkan analisis SWOT, memanfaatkan kekuatan konten visual dan interaktivitas media sosial, serta mengatasi tantangan seperti keterbatasan SDM dan konsistensi unggahan. Penerapan teori Agenda Setting terlihat dalam upaya mengarahkan perhatian publik pada isu-isu prioritas seperti keselamatan pelayaran. Kesimpulannya, strategi humas digital KSOP Muara Angke efektif dalam meningkatkan keterbukaan informasi dan keterlibatan publik di sektor maritim.
STRATEGI DIGITAL MARKETING MELALUI KEY OPINION LEADER PADA BRAND GETAL ORIGINAL Khoirunisa, Fathiya; Supama Wijaya, Abung
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.39283

Abstract

This study discusses the application of digital marketing strategies through collaboration with Key Opinion Leaders (KOLs) for the Getal Original brand. KOLs play an important role in strengthening communication between brands and consumers through creative content that can increase brand awareness, trust, and customer loyalty. This study uses a descriptive approach with observation, interviews, active participation, and literature study methods conducted during an internship at Sinergi Mumtaz Group. The analysis was carried out using the SOSTAC (Situation, Objective, Strategy, Tactic, Action, Controlling) theoretical framework to assess the planning, implementation, and evaluation of the collaboration strategy with KOLs. The results of the study show that KOL collaboration significantly helps Getal Original expand its audience reach, increase sales, and maintain brand image consistency in digital media. In addition, maintaining long-term relationships with KOLs through intensive communication and incentives plays an important role in maintaining the sustainability of the collaboration.
PENYUTRADARAAN DALAM PRODUKSI FILM DOKUMENTER BADUY BERBASIS AUDIO SPATIALIZATION MENGGUNAKAN BANDLAB Khoirunisa, Fathiya; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50401

Abstract

Documentary films are an effective audiovisual medium for conveying information, education, and cultural representation to the public. The Baduy indigenous community has a traditional education system based on life experiences, oral storytelling, and traditional values that are still preserved amid the progress of modernization. This study aims to describe the director’s creative techniques in the production of the documentary “Learning from the Baduy Traditional Land” and to analyze the impact of these creative techniques on the delivery of educational messages and the cultural representation of the Baduy community. The method used in this study is descriptive qualitative, focusing on the pre-production, production, and post-production stages of the documentary. The results of the study indicate that the director applied creative techniques through an observational approach, the use of natural lighting, visual composition, reflective narration, and the application of audio spatialization to create an immersive audiovisual experience. The application of these techniques effectively strengthened the delivery of educational messages regarding the Baduy community’s educational system and authentically represented local culture through the medium of documentary film.
Co-Authors HUDI SANTOSO Supama Wijaya, Abung Suparman Suparman