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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Cendekia Ilmiah
Kurniawan, Ervan Muhammad Putra
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Humanities Social Sciences Other

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Alur Kerja Video Editor Redaksi dalam Pengeditan Package (PKG) Berita di Metro TT Kurniawan, Ervan Muhammad Putra; Riyanto, Sutisna
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 5: Agustus 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i5.11386

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pengalaman magang mahasiswa sebagai video editor di redaksi reguler Metro TV. Magang merupakan kegiatan penting dalam dunia pendidikan tinggi yang menjembatani teori dan praktik di dunia kerja. Pendekatan kualitatif dengan metode naratif digunakan dalam penelitian ini untuk menggambarkan pengalaman subyektif penulis selama menjalani magang. Data diperoleh melalui refleksi mendalam, catatan lapangan, serta dokumentasi selama masa magang. Hasil penelitian menunjukkan bahwa proses magang memberikan pemahaman yang lebih konkret mengenai alur kerja di media televisi, khususnya dalam produksi berita. Penulis mengalami berbagai tantangan, seperti tuntutan deadline yang ketat dan penyesuaian terhadap standar penyuntingan di Metro TV, namun juga memperoleh banyak pembelajaran teknis dan non-teknis yang tidak didapatkan di bangku kuliah. Selain keterampilan teknis dalam mengedit video, penulis juga mengembangkan kemampuan komunikasi, manajemen waktu, serta pemahaman terhadap dinamika kerja tim di lingkungan profesional. Penelitian ini diharapkan dapat memberikan gambaran nyata bagi mahasiswa lain yang akan menjalani magang, serta menjadi masukan bagi institusi pendidikan untuk merancang program magang yang lebih efektif.
PENERAPAN TEORI THREE MATCH CUT DALAM PENGEDITAN BRAND GENERATED CONTENT (BGC) PADA AKUN TIKTOK @KITA_KELANA Kurniawan, Ervan Muhammad Putra; Supama Wijaya, Abung
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48703

Abstract

The evolution of TikTok as a digital communication platform has prompted brands to adopt storytelling-based brand generated content (BGC) through a soft-selling approach. In the realm of short-form video production, continuity editing is crucial for ensuring viewer comfort. This study seeks to develop an editing workflow grounded in the Three Match Cut theory for TikTok content on the @kita_kelana account, serving as a digital communication medium for the Kita Kelana brand. The research employed a practice-based approach with a qualitative descriptive method, involving the direct participation of the author as a video editor during the post-production phase. The editing workflow comprised stages of acquisition, organization, review and selection, assembly, rough cut, fine cut, picture lock, finishing, rendering, and export. The application of the Three Match Cut theory encompasses matching the look, position, and movement. The findings indicate that the implementation of the Three Match Cut effectively maintains visual continuity, clarifies spatial orientation and movement, fosters a more natural storytelling rhythm, and enhances audience viewing comfort. Continuity editing also facilitates the integration of brand messages into storytelling through a soft-selling approach. Consequently, a three-match cut-based editing workflow can function as a pertinent visual communication strategy in the production of Brand Generated Content on short-video platforms such as TikTok.
Co-Authors Supama Wijaya, Abung Sutisna Riyanto