Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal International Journal of Social, Economic, and Business
Alifia Maghfiruha, Bilbina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Reception Analysis of the Bullying Issue in the Korean Drama Series Boyhood Alifia Maghfiruha, Bilbina; Latif Ahmad Fauzan
International Journal of Social, Economic, and Business Vol. 2 No. 1 (2025): September 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.1512/bq0dmm29

Abstract

This study aims to understand how audiences perceive bullying scenes depicted in the Korean drama series Boyhood. The drama portrays various forms of bullying experienced by the main character, Jang Byeong Tae, which reflect social phenomena that also occur in Indonesia. This research employs a qualitative approach using reception analysis based on Stuart Hall’s encoding/decoding theory. Data were collected through in-depth interviews with nine informants who had watched the entire series. The findings reveal that audience reception falls into three categories: dominant-hegemonic, negotiated, and oppositional readings. Most informants expressed empathy toward the bullying victim and regarded the drama as a reflective medium to raise awareness about bullying issues. However, some informants felt that the physical violence scenes were exaggerated and less relevant to the Indonesian context. This research is expected to serve as a reference for media scholars and content creators in presenting social issues more responsibly.  
Co-Authors Latif Ahmad Fauzan