Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Manajemen Sistem Informasi ENGAGEMENT: Jurnal Pengabdian Masyarakat
Febriyanti Dwi Wulandari
Unknown Affiliation
Religion Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Empowering Tette Chips MSMEs Through Social Media Based Digital Marketing Strategies in Lebbek Village, Pakong District, Pamekasan Regency Mawaddah, Mawaddah; Winda Lidiyana; Arifah Nuril Maufiroh; Sri Wahyuni; Nuri Silviati; Febriyanti Dwi Wulandari
ENGAGEMENT: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Community Empowerment and Services
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58355/engagement.v4i3.173

Abstract

The Tette Nira Chips MSME in Lebbek Village has significant growth potential, offering unique flavors that reflect the richness of local culture and natural resources. However, significant challenges such as limited market access, low digital literacy, and the inability to manage modern promotions hinder their growth. This study aims to explore empowerment strategies through social media-based digital marketing. By utilizing platforms such as WhatsApp Business, Facebook, TikTok, and Instagram, MSMEs can increase the visibility and competitiveness of their products. The empowerment program includes creating dedicated social media accounts, product photography training, and promotional assistance through stories and feed features. Despite challenges such as limited internet access and limited use of marketing features, the training conducted by KKN students demonstrated a significant increase in MSMEs' knowledge of digital marketing strategies. The results of this study are expected to provide insights for developing more effective marketing strategies for Tette Nira Chips products and support the growth of MSMEs in Lebbek Village.
Strategi Pemasaran Berbasis Budaya Lokal pada UMKM Catering (Studi Kasus: Pelaku Usaha Kuliner di Gresik, Jawa Timur) Febriyanti Dwi Wulandari; Siti Mujanah; Achmad Yanu Alif Fianto
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6796

Abstract

Penelitian ini bertujuan untuk memahami bagaimana pelaku usaha mikro, kecil, dan menengah (UMKM) di sektor catering di Gresik, Jawa Timur, menerapkan nilai-nilai budaya lokal dalam strategi pemasaran mereka. Pendekatan penelitian menggunakan metode kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi langsung, dan dokumentasi pada beberapa pelaku usaha kuliner tradisional. Hasil penelitian menunjukkan bahwa nilai budaya lokal seperti gotong royong, kekeluargaan, dan kesederhanaan menjadi dasar penting dalam membangun hubungan antara pelaku usaha dan pelanggan. Strategi pemasaran berbasis budaya lokal tidak hanya meningkatkan kepercayaan pelanggan, tetapi juga memperkuat citra usaha catering sebagai representasi identitas budaya daerah. Penelitian ini menegaskan bahwa integrasi budaya lokal dalam pemasaran dapat menjadi sumber keunggulan kompetitif yang berkelanjutan dan menguntungkan bagi UMKM sektor kuliner khususnya di Gresik.
Co-Authors Achmad Yanu Aliffianto Arifah Nuril Maufiroh Mawaddah Mawaddah, Mawaddah Nuri Silviati Siti Mujanah Sri Wahyuni Winda Lidiyana