Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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All Journal International Journal of Technology and Education Research International Journal of Economics, Business and Innovation Research
Sakher Farea Ghaleb Algonaid
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

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Digital Marketing in Yemen: Opportunities and Challenges Sakher Farea Ghaleb Algonaid; Hani Gamil Mohammed Murshed
International Journal of Economics, Business and Innovation Research Vol. 4 No. 06 (2025): October- November, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i06.2117

Abstract

In light of the rapidly accelerating global digital transformation, digital marketing has emerged as one of the most important economic and social pillars of the 21st century. This research aims to explore the reality of digital marketing in Yemen, a country experiencing a protracted humanitarian and economic crisis. It analyzes the opportunities this field can provide to enhance economic activity and empower small and medium enterprises (SMEs), alongside the fundamental challenges that hinder its spread and effectiveness. Using a descriptive-analytical methodology, the study examines economic, technical, legal, and social aspects. The research concludes that digital marketing represents a strategic opportunity to overcome geographical and logistical constraints, open new markets, and create job opportunities. However, it faces significant challenges, including weak digital infrastructure, a skills gap, the absence of a regulatory legal framework, and widespread digital illiteracy. The research recommends the adoption of national policies and strategies to promote digital marketing, offering practical recommendations for government entities, educational institutions, companies, and individuals to maximize benefits and mitigate risks. It emphasizes that investment in this field is not a luxury but an imperative necessity for survival and growth in the contemporary economy.
Artificial Intelligence Engines and Smart Systems in Developing an Integrated Model for Contemporary Leadership Theories Sakher Farea Ghaleb Algonaid; Ayoub Qaid Naji Almaidama
International Journal of Technology and Education Research Vol. 4 No. 01 (2026): International Journal of Technology and Education Research (IJETER)
Publisher : International journal of technology and education research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijeter.v4i01.2135

Abstract

The rapid evolution of Artificial Intelligence (AI) technologies and smart systems has fundamentally reshaped the organizational landscape, creating a knowledge and methodological gap between technological advancement and the current theoretical frameworks of contemporary leadership. This research addresses this gap by investigating how AI engines and smart systems can contribute to the development and crystallization of an integrated model for contemporary leadership theories, particularly within the emerging hybrid work environment. Adopting a Descriptive-Analytical Approach through an in-depth desk review and critical analysis of recent academic literature, the study analyzes the impact of AI on core leadership concepts and identifies the new competencies required for leaders. The analysis reveals that AI significantly enhances dimensions of Transformational Leadership, such as Individualized Consideration and Intellectual Stimulation, but simultaneously challenges the maintenance of Idealized Influence and Inspirational Motivation. The study highlights that the primary challenge in integrating smart systems is not technical, but ethical, necessitating robust governance frameworks. Consequently, the research proposes an Integrated Model: Leadership as a Strategic and Ethical Mediator. This model shifts the leader's role from an administrative supervisor to a mediator who focuses on Formulating the Hybrid Vision, ensuring Ethical Governance of AI decisions, and Enhancing Cognitive Adaptation among employees. The model emphasizes the necessity of new Hybrid Competencies, including Digital Emotional Intelligence and Algorithmic Ethical Thinking, to ensure effective and ethical leadership in the digital age. The findings underscore that Transformational Leadership remains the most effective style for managing digital change, provided it is augmented by these new competencies and the proposed mediator role.
Co-Authors Ayoub Qaid Naji Almaidama Hani Gamil Mohammed Murshed