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All Journal INTI Nusa Mandiri Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi
Wizra Aulia
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Computer Science & IT

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Penerapan Sistem Informasi Pemasaran Toko Oleh-Oleh Makanan Khas Danau Maninjau Berbasis WEB Wizra Aulia; Stefani Hardiyanti Putri; Imelda Juniarta Emin
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 3 No. 3 (2025): Agustus: Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v3i3.1035

Abstract

Lake Maninjau specialty food souvenir shop is one of the micro businesses that sells a variety of traditional regional food products. So far, the marketing process and transaction management are still done manually, which causes limited market reach, difficulty in recording sales, and lack of effectiveness in product promotion. This research aims to design a web-based marketing information system to support the sales process, promotion, and data management in a more efficient and integrated manner. The system development method uses the System Development Life Cycle (SDLC) approach of the waterfall model, which includes the planning, needs analysis, system design, implementation, and testing stages. Data collection was conducted through field observations, interviews with business owners, questionnaires to customers, and literature studies related to information systems and digital marketing strategies. The designed information system includes various main features such as product data management, sales transaction recording, automatic sales report generation, social media integration, and product promotion pages. In the marketing aspect, this system allows businesses to display product catalogs online, provide real-time promotional information, and establish direct interaction with customers through contact and ordering features. In addition, the use of this system allows stores to reach a wider market, including potential customers from outside the Lake Maninjau area, through an integrated digital marketing strategy. The implementation results show that this web-based system can increase the effectiveness of product promotion, speed up the transaction process, and improve the quality of customer service. With this system, souvenir shops can compete more competitively in the digital era, as well as strengthen brand image and customer loyalty through more structured and sustainable marketing.
PENGELOLAAN DATA PENDISTRIBUSIAN TECHNICAL DAN ELECTRICAL SUPPLY BERBASIS WEB PADA PT.KARUNIA ABADI PADANG (KAP) Stefani Hardiyanti Putri; Wizra Aulia
INTI Nusa Mandiri Vol. 21 No. 1 (2026): INTI Periode Agustus 2026
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v21i1.7372

Abstract

This research was motivated by the problems of manual data processing and goods distribution at PT. Karunia Abadi Padang (KAP), which resulted in stock calculation errors, report discrepancies, and lengthy data searches. The purpose of this study is to develop a web-based system to improve the efficiency, accuracy, and speed of the goods distribution data processing process, as well as to minimize errors. The methods used are field research with interviews and direct observation at PT. KAP, as well as literature research with the Waterfall SDLC model approach. The developed system uses PHP and MySQL technology for integrated and real-time data management, enabling online goods distribution. The results of the study show that the implementation of this system reduces data processing and information search time by up to 50%, reduces stock calculation errors, and produces more accurate reports that can be accessed directly. In addition, this system reduces dependence on manual recording, increases time efficiency, and lowers operational costs. The scientific contribution of this research is the development of a methodology for the application of web-based systems in the management of goods distribution in small to medium-sized distribution companies, as well as providing empirical evidence of the positive impact of web-based systems on operational efficiency and error reduction in the context of goods distribution. This research can be used as a reference for the development of similar systems in other distribution companies facing similar problems.
Co-Authors Imelda Juniarta Emin Stefani Hardiyanti Putri Stefani Hardiyanti Putri