Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Nur, Nursafitri
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH RELIGIOSITY TERHADAP MINAT BOYCOTT YANG DIMEDIASI OLEH BRAND ATTITUDE PRODUK PRO ISRAEL AMDK MEREK AQUA DI BANDUNG RAYA Nur, Nursafitri; Tania Adialita
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to examine the effect of religiosity on boycott intentions, mediated by brand attitude, using acase study of pro-Israel products, Aqua, brand of bottled water in Bandung Raya. The population for this study comprised consumers aged 18 years and older who consume or use Aqua bottled water and reside in the Bandung Raya. The sampling technique used was convenience sampling, involving 90 respondents. Primary data was collected through an online survey using a cross-sectional method. The study used various analytical techniques, including validation and reliability tests for instrument accuracy, description test classical assumption tests, multiple regression tests, and hypothesis testing, and the Sobel test, all conducted using the Statistical Package for the Social Sciences (SPSS) version 25 well as using the sobel calculator from Interactive Mediation Test. The findings indicate that religiosity negatively affecting brand attitude and brand attitude negatively affects boycott intention. Furthermore, brand attitude can play a mediating role between religiosity and boycott intentions toward pro-Israel bottled water (AMDK) products of the Aqua brand in Bandung Raya.
Co-Authors Tania Adialita