Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Satria, H. G
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Service Quality and Customer Value on Grab Customer Satisfaction in Singaraja District Satria, H. G; Mayasari, N. M. D. A.
INVEST : Jurnal Inovasi Bisnis dan Akuntansi Vol. 6 No. 2 (2025): INVEST : Jurnal Inovasi Bisnis dan Akuntansi
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/invest.v6i2.1543

Abstract

This study aims to provide empirical evidence regarding the influence of service quality and customer value on customer satisfaction, both individually and simultaneously. The approach used in this study is quantitative with a causal research type. 110 Grab customers in Singaraja District were sampled through a purposive sampling method. Data collection was carried out using a Likert scale questionnaire, and the data were analyzed using multiple linear regression techniques with the help of SPSS software version 25.0 for Windows. The results of the analysis show that: (1) service quality has a positive and significant effect on GRAB customer satisfaction in Singaraja District. (2) customer value has a positive and significant effect on GRAB customer satisfaction in Singaraja District. (3) service quality and customer value have a positive and significant effect on GRAB customer satisfaction in Singaraja District. These findings emphasize the need to continue improving aspects of service quality and customer value in order to maintain and increase customer satisfaction, especially in the Singaraja District area. In terms of service quality, Grab is expected to be more consistent in serving customers professionally.
Co-Authors Mayasari, N. M. D. A.