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All Journal Jurnal Penelitian dan Pengkajian Ilmiah
Zakiah, Nani
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health

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Pengaruh Promosi E-Katalog dan Harga terhadap Keputusan Pembelian melalui Minat Beli di PT. Iwaba Sejahtera Garment Zakiah, Nani; Maddinsyah, Ali
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 8 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Agustus 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i8.1635

Abstract

The study aims to determine the effect of E-catalog Promotion and Price on Purchase Interest and its impact on Purchase Decisions. In this research, the researcher used a quantitative approach and survey method. A total of 96 consumers were selected using the Cochran Formula. Data were collected through questionnaires and then processed and analyzed using Path Analysis. The results of the study show: First, E-catalog Promotion and Price have a significant effect on Consumer Purchase Interest simultaneously. Second, E-catalog Promotion has a significant effect on Consumer Purchase Interest partially. Third, Price has a significant effect on Consumer Purchase Interest partially. Fourth, Consumer Purchase Interest has a significant effect on Purchase Decisions. Fifth, E-catalog Promotion and Price have a significant effect on Purchase Decisions through Consumer Purchase Interest simultaneously by. Sixth, E-catalog Promotion has a significant effect on Purchase Decisions through Consumer Purchase Interest. Seventh, Price has an effect on Purchase Decisions through Consumer Purchase Interest partially.
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