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All Journal Arty: Jurnal Seni Rupa
Dwi Budi, Budiharto
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VISUAL RRESENTATION OF RIVER POLLUTION AND GLOBAL WARMING IN ENVIRONMENTAL ADVERTISMENT: BASED ON ROLAND BARTHES' THEORY PURANTRA, FAQRIE ARHAM RAFSANJANI; Dwi Budi, Budiharto
Arty: Jurnal Seni Rupa Vol. 14 No. 2 (2025): Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v14i2.30773

Abstract

This study explores the visual representation of river pollution and global warming in advertisements related to natural ecosystems, using Roland Barthes’ semiotic framework. It focuses on how visual signs, such as polluted water, industrial smoke, melting ice, and vulnerable human figures, construct layered meanings that extend beyond their literal appearances. Through denotation, connotation, and myth, these elements convey urgent environmental messages while embedding cultural narratives and emotional appeals. The environmental issues raised in these advertisements not only depict the impact of ecological destruction but also reflect the tension between destructive human activities and the need for ecological balance. Such visualizations demonstrate how visual media play a significant role in shaping public awareness of environmental issues and encouraging changes in attitudes toward the natural world. Using a qualitative descriptive method, this research analyzes selected digital campaigns to understand how advertisements build ecological awareness and construct the myth of restoring harmony between humans and nature, ultimately aiming to strengthen collective responsibility for environmental sustainability.
ANALYSIS OF THE SYMBOLIC ATTRIBUTES AND TIFO OF LA GRANDE INDONESIA IN THE INDONESIA NATIONAL TEAM VS BAHRAIN MATCH AT GELORA BUNG KARNO STADIUM IN 2025 Rafrizar Abdul Ghani; Dwi Budi, Budiharto
Arty: Jurnal Seni Rupa Vol. 14 No. 2 (2025): Regular Issue
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/arty.v14i2.30778

Abstract

This study examines the role of qualitative methods and semiotic analysis in investigating the symbolic attributes and tifos created by La Grande Indonesia (LGI) during the Indonesia vs. Bahrain football match on March 25, 2025, at Stadion Gelora Bung Karno, with a focus on conveying messages of national identity, supporter solidarity, and patriotism. Employing Roland Barthes’ semiotic framework, the research analyzes primary data from direct observations, photographic documentation, and Instagram content from official LGI and illustrator accounts, supplemented by secondary data from academic literature and media archives. Key visual elements, including the Garuda symbol, the colors red and white, and banners such as “Garuda Fly Alone, Bulbuls Flock Together” and “Jaya Raya Indonesia,” were decoded across denotative, connotative, and mythic levels. The findings reveal that the Garuda symbolizes national strength and independence, while collective displays of flags and tifos foster a sense of solidarity among supporters. The “Jaya Raya Indonesia” banner, tied to a 1-0 victory, reinforces a mythic narrative of national pride and love for the homeland. Triangulation of data sources ensured validity, confirming that these symbols and attributes serve as powerful communicative tools that extend beyond aesthetics to embed cultural values within the sporting context. The study concludes that semiotic analysis effectively uncovers the deep meanings embedded in tifos and banners, highlighting their role in mobilizing nationalistic sentiments and collective identity among Indonesian supporters. This approach highlights the importance of qualitative methods in examining the sociocultural aspects of sports, providing insights into how visual symbols shape and reflect national consciousness in competitive contexts.