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All Journal Journal of Business and Applied Management Jurnal Manajemen dan Pemasaran Jasa
Barlian, Erland
Bina Nusantara University
Economics, Econometrics & Finance

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Optimizing Fish Production: The Influence of Digital Technologies on Sustainability and Well-being of Indonesian Artisanal Fishermen Barlian, Erland
Journal of Business & Applied Management Vol 18, No 1 (2025): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v18i1.8948

Abstract

This study examines the impact of early Industry 4.0 digital technologies on the sustainability and entrepreneurial well-being of Indonesian small-scale fishermen. Despite abundant marine resources, their sustainable livelihoods are challenged by the commercial fishing industry’s unbalanced performance. Employing quantitative methods and surveys in western Indonesia, the research reveals a significant link between artisanal fishermen as entrepreneurs and the sea as a natural resource provider, crucially mediated by digital transformation. To achieve both short-term and long-term sustainability, harnessing the potential of digital technology for responsible sea exploitation is essential. Findings indicate that digital transformation significantly enhances the relationship between fishermen and the maritime ecology. By embracing digital solutions, artisanal fishermen can optimize resource utilization, improve operational efficiency, and enhance their overall well-being, ensuring the long-term viability of small-scale fisheries.
The paradox of flash sales: How time-limited offers influence impulsive buying tendency in the emerging market (e-Commerce in Jakarta, Indonesia) Christian Haposan Pangaribuan; Meisya Wanda; Sentot Basuki Prayitno; Tri Wismiarsi; Erland Barlian; Nathania Ferinda Roemawi
Jurnal Manajemen dan Pemasaran Jasa Vol. 18 No. 2 (2025): September
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v18i2.22350

Abstract

The shift to online shopping, especially in Indonesia, appeals to many people due to its easy access and promotions like big discounts and free shipping. The rapid growth of e-commerce supports this phenomenon, which in turn leads to an increase in impulsive buying habits and the popularity of flash sales programs. The aim of this study is to find out how price discounts, flash sale programs, and consumer trust affect impulsive buying tendency during flash sale programs. In this respect, we performed a survey on the 214 young participants in Jakarta, Indonesia. Questionnaires were used for primary data collection. To ascertain the validity and reliability of the questionnaire, a pre-test was conducted. This study used PLS-SEM to test the direct and mediating effects of attitude toward flash sales and consumer trust. The study finds that while consumer trust and price discounts do not directly influence impulsive buying, a positive attitude toward flash sales programs significantly mediates between price discounts and impulsive buying. The results demonstrate that price discounts have a greater influence on attitude toward flash sales than on consumer trust. The findings provide important insights for companies looking to implement discount strategies and offer potential avenues for future research.
Co-Authors Christian Haposan Pangaribuan Meisya Wanda Nathania Ferinda Roemawi Sentot Basuki Prayitno Tri Wismiarsi