Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Intelek Insan Cendikia
Agus Sulaiman Anhary
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
PENGARUH IKLAN INSTAGRAM DAN KUALITAS AIR PAM TERHADAP KEPUTUSAN PEMBELIAN PADA PELANGGAN PERSERODA PERUSAHAAN INVESTASI TANGERANG SELATAN PERIODE 2024 Azka Algiffari; Agus Sulaiman Anhary
Jurnal Intelek Insan Cendikia Vol. 2 No. 8 (2025): AGUSTUS 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh iklan Instagram dan kualitas air pam terhadap keputusan pembelian pada pelanggan Perseroda Pembangunan Investasi Tangerang Selatan periode Januari–Desember 2024. Metode penelitian yang digunakan adalah kuantitatif deskriptif dan verifikatif, dengan pengumpulan data melalui kuesioner kepada 99 responden pelangga. Sampel yang digunakan yaitu Data Laporan Penjualan, Data Pra Survei Iklan Instagram dan Data Pra Survei Kualitas Air Pam pada Pelanggan Perseroda Permbangunan Investasi Tangerang Selatan Periode Januari – Desember 2024. Hasil penelitian menunjukkan bahwa iklan Instagram (X1) secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), dibuktikan dengan nilai thitung​ sebesar 8.832 > ttabel​ 1.985 dan signifikansi 0.000 < 0.05. Kualitas air PAM (X2) juga secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), dengan nilai thitung​ sebesar 2.123 > ttabel​ 1.985 dan signifikansi 0.036 < 0.05. Secara simultan, iklan Instagram dan kualitas air PAM berpengaruh positif dan signifikan terhadap keputusan pembelian (Y), ditunjukkan oleh nilai Fhitung​ sebesar 83.796 > Ftabel​ 3.091 dan signifikansi 0.000 < 0.05. Kontribusi pengaruh simultan kedua variabel bebas terhadap keputusan pembelian adalah sebesar 63.6%.
Pengaruh Komitmen Perusahaan Dan Loyalitas Kerja Karyawan Kontrak Terhadap Kinerja Karyawan Kontrak Pada Restoran Burger King Area Jakarta Pusat Muhamad Riyan Salam; Agus Sulaiman Anhary
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 4 No. 4 (2026): April
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v4i4.9746

Abstract

 This study aims to analyze the effect of organizational commitment and work loyalty on the performance of contract employees at Burger King Restaurant, Central Jakarta Area. The research employed a quantitative method with a survey approach. The population consisted of 150 employees, while the sample comprised 110 respondents determined using the Slovin formula with a 5% error rate and purposive sampling technique, specifically contract employees who have worked for more than three years. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination with the assistance of SPSS software. The results show that partially, organizational commitment has a positive and significant effect on contract employee performance with a t-value of 5.443 and a significance level of 0.000 < 0.05. Work loyalty also has a positive and significant effect on contract employee performance with a t-value of 8.177 and a significance level of 0.000 < 0.05, and it is the most dominant variable in improving employee performance. Simultaneously, organizational commitment and work loyalty significantly influence contract employee performance with an F-value of 82.302 and a significance level of 0.000 < 0.05. The coefficient of determination (R²) of 0.360 indicates that organizational commitment and work loyalty explain 36.0% of employee performance, while the remaining 64.0% is influenced by other factors outside this study. It can be concluded that improving organizational commitment and work loyalty among contract employees is an important factor in enhancing contract employee performance at Burger King Restaurant, Central Jakarta Area.
Co-Authors Azka Algiffari Muhamad Riyan Salam