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Implementation of Competitive Strategy, Competitive Area, Competitive Result in Increasing the Competitiveness of Islamic Education Marketing Ikhsan Huzali; Andi Setiawan; Muhammad Sidiq Purnomo; Nor Syahidah Ishak
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.168

Abstract

This study aims to describe competitive strength, competitive area, and Competitive Result in increasing the competitiveness of Islamic education marketing. This type of research is categorized as literature research and examines the strength of competition, A person's competitiveness is affected by many factors, including the strength of competition. The quality of education is an important component. Students will have an exceptional learning experience in an educational institution that has a relevant curriculum, experienced teachers, and effective teaching methods. The market targeted by educational institutions can be considered as a competitive market. In order for an educational institution's marketing and development strategy to work well, it is important to accurately identify and understand these areas of competition. In Islamic educational institutions, competitive outcomes include achievements and outcomes intended to increase competitiveness. The strategic goal of competitive outcomes is to gain an edge over the competition, drive growth, and guarantee the institution's long-term success.
Leadership Strategies in the Management of Pesantren Darussalam Blokagung Banyuwangi in the Digital Era Ikhsan Huzali; Siti Aimah; Shaufique Fahmi Ahmad Sidique
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.196

Abstract

This research explores leadership strategies in Islamic boarding school education management in the digital era, with a focus on the Darussalam Blokagung Islamic Boarding School. Researchers use Everett Rogers' (1962) Innovation Adoption theory. Because the theory is comprehensive and relevant for understanding the implementation of technology in Islamic boarding schools in the digital era. By understanding this theory, Islamic boarding school leaders can develop effective strategies for implementing technology and improving the quality of learning in Islamic boarding schools. A qualitative case study approach was used to understand the unique Islamic boarding school context and its challenges in integrating technology. Research findings show that the implementation of technology in Islamic boarding school education presents challenges and opportunities. The main challenges are the lack of adequate technological infrastructure, high implementation costs, and socio-cultural impacts. However, technology also offers opportunities to improve the quality of learning, such as developing relevant curricula, implementing learning methods that utilize technology, increasing student engagement, and preparing students to face global demands. Effective leadership strategies in managing Islamic boarding school education in the digital era include the use of technology, building a culture of collaboration between staff, students and parents, as well as evaluating and monitoring the progress of technology implementation. Implementing these strategies can help Islamic boarding schools to improve the quality of education, prepare students for the future, and preserve the Islamic values and identity of Islamic boarding schools in the digital era.