Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Electronic Journal of Education, Social Economics and Technology
Ulfah Yuziya Hasanah
Universitas Negeri Padang, Kota Padang, 25171
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Veterinary Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pricing and Adaptation Strategies in Market Dynamics: A Systematic Literature Review Ulfah Yuziya Hasanah; Rino Rino
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.497

Abstract

This systematic literature review aims to explore pricing strategies and adaptation in the context of modern marketing management, considering the impact of digital technologies and data analytics. Using the PRISMA methodology, this review identifies approaches, models, and key factors that influence the success of pricing strategies. The results highlight the importance of a value-based pricing approach, considering market dynamics and customer behavior, as well as the opportunities and challenges associated with implementing the latest technologies. This review provides practical insights for managers in designing and implementing effective pricing strategies in the digital era, emphasizing the need for a holistic approach, capability development, and cross-functional collaboration. By integrating insights from multiple research streams, this review offers a comprehensive perspective on the determinants of success of pricing strategies in a changing business landscape.
Co-Authors Rino Rino