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Suli Da’im
Universitas Muhammadiyah Surabaya
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pelatihan Kewirausahaan Keripik Bote Berbasis Digital Marketing bagi Pengurus Ranting Muhammadiyah Sutorejo Irwansyah Irwansyah; Gita Desipradani; Suli Da’im
Jurnal Pengabdian UNDIKMA Vol. 6 No. 2 (2025): May
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i2.14840

Abstract

This community service activity aims to enhance the entrepreneurial skills of the Muhammadiyah Sutorejo branch administrators and their ability to utilize digital technology for marketing Bote Chips products. The implementation method employed in this program was Participatory Rural Appraisal (PRA), involving 15 participants who are branch administrators with no prior experience in entrepreneurship. The program activities included training in digital marketing, branding, and market analysis, as well as a demonstration of the use of a slicing machine to improve production efficiency. The data analysis technique used in this evaluation was qualitative analysis, with data collected through observation and direct interaction with participants. The results of the program indicated an increase in participants' knowledge of digital marketing and operational skills in using the Keripik Bote processing machine. Participants demonstrated a high level of enthusiasm and readiness to apply the knowledge gained to their entrepreneurial efforts. This program is expected to contribute to increased sales turnover and competitiveness of Keripik Bote products in the market. Thus, the training provides knowledge and promotes economic self-reliance among the members of the Muhammadiyah Sutorejo branch
Co-Authors Desipradani, Gita Irwansyah Irwansyah