Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AgriHealth: Journal of Agri-food, Nutrition and Public Health
Mohamad Harisudin
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret, Surakarta
Agriculture, Biological Sciences & Forestry Education Environmental Science Health Professions Public Health

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Eco-labels, Advertising, Price, Attitude, and Environmental Awareness in Influencing Purchasing Decisions for Environmentally Friendly Products for Generation Z in Tangerang City Firzanah Adya Talitha; Mohamad Harisudin; Amalia Nadifta Ulfa
AgriHealth: Journal of Agri-food, Nutrition and Public Health Vol 6, No 1 (2025): April
Publisher : Research and Development Center for Food, Nutrition and Public Health (P4GKM) LPPM UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrihealth.v6i1.99248

Abstract

Environmental damage has become an increasingly evident global threat, urging humanity to become more environmentally conscious. One effort to address this is by purchasing environmentally friendly products, such as eco-labeling bottled water. This study analyzes the influence of ecological labels, advertising, price, attitudes, and environmental awareness on Generation Z’s purchasing decisions for ecologically labeled bottled water in Tangerang City. The basic method of this study is causal-comparative. The location of the study was determined purposively, namely in Tangerang City, Banten. This study used primary and secondary data, analyzed with Structural Equation Modeling-Partial Least Square (SEM-PLS) using SmartPLS version 3. The study used an accidental sampling technique, with 150 respondents from Generation Z aged 18 to 27 who had purchased eco-labeled bottled water. The analysis results show that eco-label, price, attitude, and environmental awareness positively and significantly influence the purchasing decision of eco-labeled bottled water among Generation Z in Tangerang City. In contrast, advertising has a positive but insignificant influence. Attitude influences the purchasing decision of eco-labeled bottled water, followed by price, environmental awareness, and eco-label. Industry players should continue to innovate to create products without ignoring environmental sustainability and set optimal prices comparable to product quality. In addition, industry players need to improve communication of the benefits of ecological products through education with clear information on the packaging or eco-label campaigns.
Co-Authors Amalia Nadifta Ulfa Firzanah Adya Talitha