Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
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This Author published in this journals
All Journal International Journal of Business and Quality Research
Arum Wahyuni Purbohastuti
Universitas Sultan Agung Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Unlocking Competitive Advantage: Key Moderating Factors for MSMEs Amidst the COVID-19 Era Arum Wahyuni Purbohastuti; Yulia Nur Hasanah; Victor Prasetya; Sabil Sabil; Reza Rahmadi Hasibuan
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1219

Abstract

COVID-19 hit Indonesian MSMEs worst (MSMEs). Only flexible MSMEs survived market upheavals. Customers want innovation. Market and entrepreneurial orientation effect SME competitiveness and marketing performance (SMEs). This study analyzes whether a competitive advantage could reduce the effects of market orientation and entrepreneurial orientation on pandemic firm performance. PLSE (PLS) (PLS). Statistics described responders. Gender, age, and education differ. Questionnaires found 104 MSMEs. Sector, location, length, starting capital, number of employees, monthly turnover, funding sources, and business ownership permits. EO and CA lower BP, while MO does not, the study found. MO promotes CA. CA doesn't affect MO and EO's BP.
Co-Authors Hasibuan, Reza Rahmadi Sabil Sabil Victor Prasetya Yulia Nur Hasanah