Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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All Journal International Journal of Business and Quality Research
Bambang Bambang
Faculty of Economics and Business, University of Mataram
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analysis of the Influence of E-Service Quality, E-Satisfaction and E-Trust on E-Customer Loyalty among BRImo Mobile Banking Users in Mataram City Baiq Marlia Apriyani; Bambang Bambang
International Journal of Business and Quality Research Vol. 2 No. 04 (2024): October - December, International Journal of Business and Quality Research (IJ
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v2i04.1252

Abstract

The rationale behind this study is to examine the impact of e-service quality, e-satisfaction, and e-trust on BRImo mobile banking users' customer loyalty. Purposive sampling is the sampling strategy used in this quantitative study. The primary data used in this study were gathered from 100 respondents via questionnaires. This investigation implemented multiple linear regression techniques featuring SPSS 26 as the data analysis tool. The study findings suggest that e-service quality has no own impact on the e-customer loyalty of BRImo mobile banking users, whereas e-satisfaction and e-trust have a noteworthy and favorable effect on customer loyalty
Co-Authors Baiq Marlia Apriyani