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This Author published in this journals
All Journal Indonesian Journal of Advanced Research (IJAR) International Journal of Business and Quality Research
Feby Aulia Safrin
Department of Business Administration Science, Universitas Sumatera Utara
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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The Influence of Hard Skills, Soft Skills, and Work Experience on Employee Performance (Study at PT Langkat Nusantara Kepong) Jeremy Silalahi; Feby Aulia Safrin
Indonesian Journal of Advanced Research Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v3i4.8745

Abstract

Employee performance in the workplace is evaluated based on achieving objectives and the level of success an individual attains, with satisfactory performance indicated by goal completion. Various factors within the organization, such as technical abilities, interpersonal skills, and professional background, can influence performance. This research aims to evaluate the individual and collective impacts of technical abilities, interpersonal skills, and professional background on employee performance. The study employed quantitative research methods, focusing on PT Langkat Nusantara Kepong in Padang Brahrang Regency of Langkat, with a sample size of 85 selected through probability sampling. Data were gathered using a Likert scale questionnaire and analyzed through instrument testing, assessment of classical assumptions, multiple linear regression analysis, and hypothesis testing using MS Excel and SPSS version 25. Results indicate that technical abilities, interpersonal skills, and professional background significantly and positively affect employee performance both individually and collectively. The coefficient of determination test reveals a strong correlation between these variables, with an R value of 0.982. Furthermore, the Adjusted R Square value suggests that technical abilities, interpersonal skills, and professional background collectively contribute to 96.4% of employee performance, with the remaining 3.6% attributed to unexamined external factors.
Analysis of the Implementation of E-Marketing Strategies in Micro, Small, and Medium Enterprises (MSMEs) in Medan City Feby Aulia Safrin; Kartini Harahap
International Journal of Business and Quality Research Vol. 3 No. 02 (2025): April - June, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v3i02.1740

Abstract

This study aims to analyze the implementation of e-marketing strategies by Micro, Small, and Medium Enterprises (MSMEs) in Medan, focusing on the food and beverage sector. The development of technology, particularly social media and other digital platforms, has provided opportunities for MSMEs to develop efficient and affordable marketing strategies. The research method employed in this study is descriptive qualitative, with primary data collected through in-depth interviews, focus group discussions (FGD), and direct observations, as well as secondary data obtained from the literature and official sources. The results show that the majority of MSME entrepreneurs in Medan have utilized social media platforms such as Facebook and Instagram, messaging applications such as WhatsApp, and online marketplaces such as Shopee to promote their products. The use of social media has proven to be effective in increasing product visibility at a lower cost than traditional marketing. However, some MSMEs are yet to optimize the use of marketplaces and food delivery applications because of the limited understanding of digital technology. The success of e-marketing implementation depends heavily on the technological readiness and capability of MSME entrepreneurs to leverage digital platforms. This study suggests the need to enhance digital literacy and provide technical training to MSME entrepreneurs to maximize the potential of digital marketing, thereby improving their competitiveness and marketing performance.
Co-Authors Jeremy Silalahi Kartini Harahap