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All Journal Emerging Science Journal SAINS TANAH - Journal of Soil Science and Agroclimatology
Phuong, Nguyen Van
Unknown Affiliation
Education Environmental Science

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Impact of Green Marketing Elements on Consumers: A Behavioral Approach Quynh, Pham Ngoc Huong; Thu, Cuc Ly; Pandey, Krishan K.; Phuong, Nguyen Van
Emerging Science Journal Vol. 9 No. 4 (2025): August
Publisher : Ital Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28991/ESJ-2025-09-04-028

Abstract

This research examines the factors influencing green purchasing behavior in the Vietnamese market, utilizing the Theory of Planned Behavior (TPB) as its foundation. Utilizing an online questionnaire survey of 596 Vietnamese consumers from December 2023 to February 2024, the research examines the influence of key factors, including green advertising, awareness of green products, environmental awareness, subjective norms, attitude toward green products, and green pricing on consumer purchase intentions and behaviors. The research utilized the technical of Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine and confirm the proposed hypotheses. The findings reveal that the most influential factor on consumer purchase intentions and behaviors is the attitude toward green products, highlighting the crucial role of consumer perceptions and values regarding environmentally friendly products. Furthermore, green advertising and awareness of green products also play a vital role in shaping consumer intentions. While subjective norms and green pricing also show an influence, they have a lesser impact. This study contributes both theoretically and practically by offering valuable insights for marketers and policymakers designing effective green marketing strategies that enhance consumer engagement and encourage the adoption of environmentally friendly products in Vietnam.
Potential solution in sustainable agriculture: improving the pH and pH buffering capacity of gray soil Acrisol from Cu Chi, Ho Chi Minh City, Vietnam using biochar combined with bentonite Hoang, Nguyen Khanh; Phuong, Nguyen Van; Long, Le Ba
SAINS TANAH - Journal of Soil Science and Agroclimatology Vol 20, No 1 (2023): June
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/stjssa.v20i1.63685

Abstract

The acidification of agricultural soils should be avoided, and low pH soils should be corrected for better productivity. Soil improvement by applying biochar from agricultural byproducts combined with bentonite, a rich source in Vietnam, is a trend in green agriculture in the country. The current study is important in assessing the potential influences of biochar and bentonite on the pH and pH buffering capacity (pHBC) of low pH soil collected in Cu Chi, Ho Chi Minh City, Vietnam. Experimental methods, including biochar preparation (pyrolysis at 300°C, retention time: 2 h), soil incubation (time: 30 days, temperature: 27°C), and pH and pHBC determination, were performed. Research results have shown that biochar and bentonite have contributed to improving the pH and pHBC of gray soil samples. Using 1% bentonite and 1% biochar raised the pH to 6.21 and improved the pHBC of Cu Chi gray soil to 24.1 mmolH+/OH- kg-1. This dose is currently suitable for agricultural production in Vietnam. The study confirmed the applicability of biochar derived from cow manure prepared at a low pyrolysis temperature in combination with bentonite to improve soil parameters such as pH and pHBC in Cu Chi gray soil.
Co-Authors Hoang, Nguyen Khanh Long, Le Ba Pandey, Krishan K. Quynh, Pham Ngoc Huong Thu, Cuc Ly