Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE)
Nazla Kaylasalma
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Product Development Strategies Impact The Purchasing Interest Of Coffee Kali Drinkers Nazla Kaylasalma; Abriandi, Abriandi; Virgo Simamora
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study is to explain the influence of product development strategy on purchasing interest Kali Coffee. This research have 100 respondents who qualify to be a respondent in this research. The data collection technique in this research was carried out by distributing questionnaires via Google form. The researcher used PLS-SEM as a data analysis with Smartpls 3.0 software support. The result of this research indicate that product development strategy have an effect on purchasing interest Kali coffee.
Co-Authors Abriandi, Abriandi simamora, virgo