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All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Setyopratignyo, Raden Mas Listijono
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Kualitas Produk Makanan terhadap Loyalitas Pelanggan (Suatu Kajian Teoritis) Setyopratignyo, Raden Mas Listijono
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 2 No. 9 (2025): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v2i9.1783

Abstract

This study discusses the influence of food product quality on customer satisfaction and loyalty. The method used is a literature review with a narrative overview approach. The result of this study is that there is a significant influence between the quality of food products and customer satisfaction. The higher the quality of the food products offered, the more satisfied customers will be. But this is not the case with the influence between customer satisfaction and loyalty. There are other factors that also have a strong influence on customer loyalty, namely trust, commitment, and emotional bonding.
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