Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Restu Prasetyo Andriyatno
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Public Health Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Penguatan Minat dan Motivasi Belajar Siswa Sekolah Dasar melalui Kegiatan Bimbingan Belajar di Dompak Seberang Azizah Demokratia Adilah; Deni Dwi Pradana Hermansyah; Restu Prasetyo Andriyatno; Elsa Nursyifa Hasan; Farhan Adyatma Zachary; Irma Ariyanti; Luqman Hakiki; Maria Maria; Merry Dwi Afrillina; Dios Sarkity
SAFARI :Jurnal Pengabdian Masyarakat Indonesia Vol. 5 No. 4 (2025): Oktober : SAFARI :Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/safari.v5i4.3247

Abstract

This community service program was carried out with the aim of enhancing the interest and motivation of elementary school students in Dompak Seberang through creative tutoring activities. The program involved 25 students from grades I–VI at SDN 008 Bukit Bestari, accompanied by 19 KKN (student community service) participants. To address the challenges faced, an alternative approach was needed—one that was more creative, enjoyable, and able to stimulate active student engagement. One such effort implemented was tutoring activities based on the concept of fun learning. The method used was qualitative descriptive with a participatory approach through observation, interviews, and student satisfaction questionnaires. Activities were conducted twice a week, focusing on core subjects such as Mathematics, English, and literacy-numeracy (reading, writing, and arithmetic). The learning strategies applied included the expository method, fun learning, ice breaking, and simple rewards. The implementation of the Creative Tutoring Program at SD Dompak Seberang produced several important findings based on direct observations, documentation, and the results of student satisfaction surveys. The survey showed that 100% of students enjoyed learning in the tutoring sessions, 96% stated that the classroom atmosphere made them more enthusiastic, and 100% expressed interest in participating in similar activities again. Field observations also revealed improvements in students’ activeness, confidence in asking questions, and participation in discussions. Thus, the creative tutoring activities proved effective in strengthening students’ learning interest and motivation and can serve as a sustainable community service model that is replicable in other regions.
Pengaruh Content Marketing dan Influencer Marketing terhadap Keputusan Pembelian Otak-Otak Kabupaten Bintan Lusiana Purba; Febi Rosaria; Restu Prasetyo Andriyatno
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 4 No. 1 (2025): Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v4i1.4479

Abstract

This study aims to understand the influence of content marketing and influencer marketing on otak-otak purchasing decisions in Bintan Regency. The method used is a quantitative survey with online data collection via Google Form to 59 respondents aged 15-40 years who have consumed otak-otak in the area. Data were analyzed using SPSS software based on consumer behavior theory and the AIDA model, which focuses on how content and influencers can influence purchasing interest.The results of the study show that content marketing and influencer marketing significantly influence otak-otak purchasing decisions. Interesting content and trust in influencers can increase consumer interest and desire to buy the product. This finding shows the importance of the right digital marketing strategy in supporting local MSMEs to be able to compete and increase sales of regional products.However, this study has limitations in small samples and is limited to certain areas, so the results do not represent the entire population of otak-otak consumers in Bintan Regency. However, this study provides a practical contribution for MSME actors and local marketers to design more effective and targeted digital marketing strategies. Academically, this study enriches the study of digital marketing and consumer behavior in the local food industry.
Co-Authors Azizah Demokratia Adilah Deni Dwi Pradana Hermansyah Dios Sarkity Elsa Nursyifa Hasan Farhan Adyatma Zachary Febi Rosaria Irma Ariyanti Luqman Hakiki Lusiana Purba Maria Maria Merry Dwi Afrillina