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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora West Science Social and Humanities Studies Jurnal Spektrum Komunikasi
Aji, Ganjar Ndaru
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Towards Smart Agriculture: Analysis of Agricultural Digitalization and Social Engagement in Indonesia Corinna, Salya Elva; Hardianto, Aldi; Aji, Ganjar Ndaru; Gunawijaya, Salsabila; Hisna, Shania Alya
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2230

Abstract

Agricultural digitalization is a strategic solution for increasing productivity and efficiency in the agricultural sector in the Industrial Revolution 4.0 era. Agricultural digitalization represents a fundamental transformation that is transforming food production, distribution, and consumption systems. The main advantage of digitalization lies in its ability to effectively collect, process, and analyze data ranging from weather information and soil characteristics to crop yield estimates. This study used a scoping review method to examine the literature related to the implementation of digital technology in Indonesian agriculture, focusing on the benefits, challenges, and the role of agricultural extension workers. The study results show that technologies such as IoT, AI, and GIS can drive increased agricultural yields, although their adoption is still limited to groups of farmers with high digital literacy. Age, education, infrastructure, and socio-cultural dynamics also influence technology acceptance. The Social Shaping of Technology approach emphasizes that the success of digitalization is influenced by the social context and the active participation of various parties. Challenges such as resistance to change, lack of training, and infrastructure gaps need to be addressed through inclusive cross-sector collaboration. Further research is recommended to explore technology implementation in non-Java regions and encourage active farmer involvement in innovation.
Menjelajahi Surga di Bawah 'Wonderful Indonesia' Aji, Gagas; Widodo, Suko; Aji, Gilang Gusti; Aji, Ganjar Ndaru
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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Indonesia, renowned for its diverse cultural heritage and breathtaking natural landscapes, has strategically positioned itself on the global tourism stage through the Wonderful Indonesia branding campaign. This study explores the effectiveness of this campaign in transforming Indonesia into a globally recognized tourism destination. By analyzing key performance indicators such as international tourist arrivals, domestic tourism growth, hotel occupancy rates, and the role of digital platforms, this research provides a comprehensive assessment of the campaign's impact. The findings highlight significant achievements, including increased global brand recognition, economic contributions, and improved digital engagement through social media platforms. However, challenges such as over-tourism, regional disparities, and infrastructure limitations persist, posing risks to long-term sustainability. This study emphasizes the importance of balancing growth with sustainable tourism practices and recommends strategies to optimize future branding efforts. Insights from this research aim to guide policymakers, tourism stakeholders, and marketing professionals in enhancing the effectiveness of destination branding campaigns in emerging economies.
Konstruksi Makna Kepemimpinan Perempuan dalam Birokrasi Pemerintahan di Indonesia Henriyani, Reny; Azizah, Bunga Shafa; Alwi, Mahbub Ubaedi; Aji, Ganjar Ndaru; Hardianto, Aldi
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.5285

Abstract

Women’s leadership in government bureaucracy is increasingly recognized for contributing to more inclusive and responsive public policies. However, in Indonesia, women’s representation in strategic leadership positions remains limited, indicating persistent structural and cultural barriers. Previous studies have largely focused on structural aspects and numerical representation, while limited attention has been paid to how women leaders construct meaning and legitimacy through communication practices. This study explores how female Indonesian civil servants construct, negotiate, and interpret their leadership roles, particularly through communication practices related to public policy formulation and implementation. Employing a qualitative approach with an interpretative phenomenological design, data were collected through in-depth interviews with five mid-level women leaders in the Indonesian civil service involved in public policy processes. Data were analyzed thematically using Berger and Luckmann's social construction framework enriched by a leadership-as-communication perspective. The findings indicate that the meaning of women's leadership is dialectically constructed through three main processes: internalization of leadership values through social and professional experiences; objectivation through negotiation with organizational structures, bureaucratic norms, and social expectations; and externalization through adaptive communication practices that contribute to shaping more humane and responsive public policies for vulnerable groups. Academically, this study argues that women's leadership can be understood as a communicative practice that not only reflects bureaucratic structures but also dialectically reconstructs public policy orientations.
Praktik Textual Poaching dan Perebutan Otoritas Narasi Pada Akun Instagram @theunitedstrand Aji, Ganjar Ndaru
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 2 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i2.5345

Abstract

Digital media enables sports fans to challenge official club narratives; however, studies exploring the use of the biological body as a medium for satire remain limited. This research aims to examine how the body transforms into a visual metric of a club's failure and how this practice triggers contested authorship between fans and professional athletes in the digital space, focusing on the viral case of the Instagram account @theunitedstrand. This study employs a qualitative netnographic approach utilizing visual and comment interaction analysis. The concepts of textual poaching by Henry Jenkins and affective publics by Zizi Papacharissi are used as theoretical lenses. The study reveals three key findings: (1) fans engage in textual poaching by reappropriating official match result narratives into a satirical bodily performance, turning their hair into a "living scoreboard"; (2) interactions in the comment section form affective publics bound by shared suffering and dark humor; and (3) this phenomenon creates contested authorship, as evidenced by the resistant reactions of professional players competing for narrative authority. It is concluded that social media empowers fans to commodify their personal suffering into a dominant narrative that effectively disrupts the traditional sports hierarchy.
Co-Authors Aji, Gagas Aji, Gilang Gusti Alwi, Mahbub Ubaedi Azizah, Bunga Shafa Corinna, Salya Elva Gunawijaya, Salsabila Hardianto, Aldi Henriyani, Reny Hisna, Shania Alya Widodo, Suko