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All Journal West Science Social and Humanities Studies Jurnal Spektrum Komunikasi
Aji, Ganjar Ndaru
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Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Towards Smart Agriculture: Analysis of Agricultural Digitalization and Social Engagement in Indonesia Corinna, Salya Elva; Hardianto, Aldi; Aji, Ganjar Ndaru; Gunawijaya, Salsabila; Hisna, Shania Alya
West Science Social and Humanities Studies Vol. 3 No. 09 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i09.2230

Abstract

Agricultural digitalization is a strategic solution for increasing productivity and efficiency in the agricultural sector in the Industrial Revolution 4.0 era. Agricultural digitalization represents a fundamental transformation that is transforming food production, distribution, and consumption systems. The main advantage of digitalization lies in its ability to effectively collect, process, and analyze data ranging from weather information and soil characteristics to crop yield estimates. This study used a scoping review method to examine the literature related to the implementation of digital technology in Indonesian agriculture, focusing on the benefits, challenges, and the role of agricultural extension workers. The study results show that technologies such as IoT, AI, and GIS can drive increased agricultural yields, although their adoption is still limited to groups of farmers with high digital literacy. Age, education, infrastructure, and socio-cultural dynamics also influence technology acceptance. The Social Shaping of Technology approach emphasizes that the success of digitalization is influenced by the social context and the active participation of various parties. Challenges such as resistance to change, lack of training, and infrastructure gaps need to be addressed through inclusive cross-sector collaboration. Further research is recommended to explore technology implementation in non-Java regions and encourage active farmer involvement in innovation.
Menjelajahi Surga di Bawah 'Wonderful Indonesia' Aji, Gagas; Widodo, Suko; Aji, Gilang Gusti; Aji, Ganjar Ndaru
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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Abstract

Indonesia, renowned for its diverse cultural heritage and breathtaking natural landscapes, has strategically positioned itself on the global tourism stage through the Wonderful Indonesia branding campaign. This study explores the effectiveness of this campaign in transforming Indonesia into a globally recognized tourism destination. By analyzing key performance indicators such as international tourist arrivals, domestic tourism growth, hotel occupancy rates, and the role of digital platforms, this research provides a comprehensive assessment of the campaign's impact. The findings highlight significant achievements, including increased global brand recognition, economic contributions, and improved digital engagement through social media platforms. However, challenges such as over-tourism, regional disparities, and infrastructure limitations persist, posing risks to long-term sustainability. This study emphasizes the importance of balancing growth with sustainable tourism practices and recommends strategies to optimize future branding efforts. Insights from this research aim to guide policymakers, tourism stakeholders, and marketing professionals in enhancing the effectiveness of destination branding campaigns in emerging economies.
Co-Authors Aji, Gagas Aji, Gilang Gusti Corinna, Salya Elva Gunawijaya, Salsabila Hardianto, Aldi Hisna, Shania Alya Widodo, Suko