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All Journal Bisma : Business and Management Journal
Ariski, Ema Dwi
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Social Sciences

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Faktor-Faktor Yang Mempengaruhi Peningkatan Penjualan Shopee Seller Center di Ane Store Official Ariski, Ema Dwi; Setyariningsih, Eny; Dwihandoko, Toto Heru
BISMA : Business and Management Journal Vol. 3 No. 3 (2025): Bisma : Business and Management Journal
Publisher : CV. Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/bisma.v3i3.2067

Abstract

The development of digital technology has significantly impacted the trade sector, especially in e-commerce. Shopee, as one of the leading platforms, offers the Shopee  Seller Center feature to support sales activities. This study aims to analyze the factors influencing the increase in sales at AnE Store Official. The research method used is quantitative with a factor analysis approach (Principal Component Analysis). The results show that seven main factors affect sales growth: product quality and appeal, pricing and accessibility, digital promotion strategies, product design comfort, customer service, and optimal use of Shopee features. This research contributes to helping business actors formulate effective digital marketing strategies.  
Co-Authors Dwihandoko, Toto Heru Setyariningsih, Eny