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All Journal Influence: International Journal of Science Review
Putri, Trie Dinda
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Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Public Health Social Sciences

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Cerita Nusantara: On CSR Program Innovation and Optimization of Child Growth and Development : (A Study at PT PLN Nusantara Power UP Muara Karang) Gopar, Sarika Apriyeni; Maulana, Agus; Antoro, Tri Nofi Nur; Fauzi, Hanafi Faris; Firnadi, Monica Anindita; Putri, Trie Dinda
INFLUENCE: INTERNATIONAL JOURNAL OF SCIENCE REVIEW Vol. 7 No. 2 (2025): INFLUENCE: International Journal of Science Review
Publisher : Global Writing Academica Researching and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/influencejournal.v7i2.291

Abstract

This study analyzes the implementation of the Cerita Nusantara social innovation carried out through the CSR program of PT PLN Nusantara Power UP Muara Karang. A descriptive qualitative approach was employed to examine efforts to optimize child growth and development in Penjaringan District through the Cerita Nusantara program. The findings indicate that the social innovation has succeeded in creating a sustainable community empowerment ecosystem focused on fulfilling children’s developmental needs. Other significant findings reveal that: (1) Efforts to optimize child growth and development through Cerita Nusantara are implemented using a holistic approach. Parents are equipped with the knowledge and skills to support their children’s development actively. (2) CSR interventions in collaboration with the KITA Community serve as the foundation for nutritional optimization during the first 1,000 days of life (HPK) in Penjaringan District. (3) Within three years, the Cerita Nusantara social innovation has successfully improved the economic conditions of the KITA Community.
Co-Authors Agus Maulana Antoro, Tri Nofi Nur Fauzi, Hanafi Faris Firnadi, Monica Anindita Gopar, Sarika Apriyeni