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All Journal Jurnal Visi Manajemen (JVM) International Journal of Islamic Boarding School
Totok Sudarmanto
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Religion Decision Sciences, Operations Research & Management Education Social Sciences Other

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Strategic Transformation of Public Relations Management in Islamic Boarding Schools in the Digital Age Totok Sudarmanto; Moh. Asy’ari; Mustapha Almasi
IJIBS Vol. 3 No. 1 (2025): International Journal of Islamic Boarding School
Publisher : LP2M UIN Kiai Haji Achmad Siddiq Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35719/ijibs.v3i1.56

Abstract

In the digital age, public relations (PR) management plays a strategic role in enhancing the competitiveness of Islamic boarding schools through communication innovation and institutional branding. However, many pesantren still rely on conventional communication patterns, resulting in a mismatch between public expectations and institutional capacities. This study aims to analyze the transformation of public relations strategies at Nurul Jihad Islamic Boarding School in responding to digital challenges and increasing institutional competitiveness. Using a qualitative case study approach, data were collected through interviews, documentation, and participatory observation, then analyzed thematically. The results show that PR planning is categorized into routine and incidental programs, emphasizing flexibility and responsiveness. Implementation combines traditional and digital media to maintain cultural values while expanding outreach. Evaluation is carried out collaboratively, involving internal and external stakeholders, and supported by capacity building through Focus Group Discussions. This strategic transformation reflects an adaptive PR model that aligns with the two-way symmetrical communication theory and the PESO model. The study concludes that successful PR transformation requires not only technological adaptation but also human resource development and participatory management. The findings contribute to strengthening the institutional image and competitiveness of Islamic boarding schools in an increasingly digitalized educational landscape.
Pengembangan Sistem Informasi Manajemen Arsip Surat Berbasis User Form Excel VBA dalam Meningkatkan Mutu Layanan Administrasi di SDS Miftahul Falah Silo Rif'ah Mellati Fifitrotin; Totok Sudarmanto
Jurnal Visi Manajemen Vol. 11 No. 3 (2025): September : Jurnal Visi Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jvm.v11i3.866

Abstract

In educational institutions, incoming and outgoing letters have important administrative and legal values ​​in educational operations. Therefore, the management of letter archives plays a strategic role in maintaining the smooth running of administrative activities and as a source of academic information for educational institutions. The formulation of the research problem is: (1) How is the validity of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? (2) How is the practicality of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? (3) How is the effectiveness of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? This research was conducted at SDS Miftahul Falah Silo using the Research and Development (R&D) method of the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). Product trials used internal and external trials involving validators and users. The data collected consisted of quantitative and qualitative data obtained through observation, interviews, documentation, and questionnaires. The results of the study indicate that (1) the system is highly feasible to use, as evidenced by the validity test results with an average value of 93.5%. (2) the practicality test results indicate the system is very practical with an average value of 91.6%. (3) based on the Wilcoxon signed rank test with a Z-value of -3.923 and a significance level of <0.001, and the N-Gain test results of 0.7254 indicate that the system is highly effective in improving the quality of administrative services.
Co-Authors Moh. Asy’ari Mustapha Almasi Rif'ah Mellati Fifitrotin