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Knowledge Management Pratices: Rekomendasi Framework KM pada Perguruan Tinggi Swasta Veronica, Devi; Muharman Lubis, Hikma Sekar Tabayun, Silvia Gunawan,
SEIKO : Journal of Management & Business Vol 8, No 2 (2025): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v8i2.10165

Abstract

Manajemen Pengetahuan (Knowledge Management) merupakan salah satu strategi organisasi untuk mempertahankan budaya yang mendukung pencapaian tujuan melalui proses berbagi pengetahuan dan pengalaman guna meningkatkan performa serta daya saing. Proses identifikasi, dokumentasi, serta pemanfaatan kembali pengetahuan yang telah diolah memerlukan wadah seperti sistem terintegrasi agar dapat bersaing dengan mengoptimalkan peran Teknologi Informasi (TI) di bidang akademik. Sistem yang diterapkan harus mendukung proses bisnis dan tujuan institusi. Penelitian ini melakukan studi literatur mengenai penerapan knowledge management di perguruan tinggi nasional maupun internasional, serta meninjau kendala dan peluang untuk menerapkan perbaikan knowledge management di institusi. Tujuan dari penelitian ini adalah memberikan rekomendasi framework knowledge management berdasarkan kondisi terkini Universitas Telkom guna meningkatkan sistem pelayanan dan kinerja kerja untuk mencapai tujuan atau visi perguruan tinggi. Kata Kunci: Knowledge Management, Teknologi Informasi, Perguruan Tinggi, Rekomendasi Framework, Strategi Organisasi.
Enhancing the Competitiveness of Small and Medium Enterprises (SMEs) Through the Implementation of Sustainable Customer Relationship Management Strategies Eva, Nenden; Veronica, Devi
Acceleration, Quantum, Information Technology and Algorithm Journal Vol. 2 No. 1 (2025): VOLUME 2, NO 1: JUNE 2025
Publisher : Yayasan Asmin Intelektual Berkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62123/aqila.v2i1.68

Abstract

This study aims to analyze user satisfaction with ADINUSA e-learning services through the Customer Relationship Management (CRM) approach with the ADO (Antecedents, Decisions, Outcomes) framework. Data were obtained from user reviews and ratings, which showed that 86.5% of users were satisfied, while 13.5% indicated dissatisfaction. Thematic analysis identified six main issues that affect user satisfaction, namely material quality, assignments, system errors, language, mentoring, networks, and prices. The most dominant problems were related to materials, followed by technical constraints and the use of language that was less appropriate to the needs of novice users. The implementation of a structured and responsive CRM strategy has proven effective in increasing user satisfaction and loyalty. The concept of Sustainable CRM (SCRM) is also considered relevant in supporting the sustainability of digital learning services. These findings recommend the need to improve the quality of materials, technical improvements, and the presentation of more adaptive and sustainable services in order to maintain the platform's competitive advantage amidst the competition in the e-learning industry.