Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
Fia, Misha Khusnul
Unknown Affiliation
Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Kepuasan Konsumen terhadap Minuman Jahe Merah (Jahrah) di Cafe Negeri Nikmat (CNN) Kecamatan Sambas Sunardi; Fia, Misha Khusnul
Shar-E : Jurnal Kajian Ekonomi Hukum Syariah Vol. 11 No. 2 (2025): Shar-E: Jurnal Kajian Ekonomi Hukum Syariah
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/shar-e.v11i2.4237

Abstract

Consumers have many considerations when choosing to buy a product, paying attention to product quality, service quality, and price quality because these factors are part of consumer satisfaction. The purpose of this study is to determine consumer satisfaction with red ginger products. This study was conducted from February to April 2025 at Cafe Negeri Nikmat (CNN) Sambas. The basic method of this study uses a qualitative descriptive methodology where the data used in this study are primary data and secondary data collected from 100 respondents. The results of this study indicate that product quality with a total of 3270 and a percentage of 82% is stated to be very satisfied by consumers, service quality with a total of 3264 and a percentage of 82% is stated to be very satisfied by consumers, and price quality with a percentage of 3285 and a percentage of 82% is stated to be very satisfied. Overall, the level of consumer satisfaction with red ginger drinks at Cafe Negeri Nikmat is in the very satisfied category. This reflects that this product has succeeded in meeting consumer expectations in terms of quality, service, and price, and has the potential to encourage repeat purchases and consumer loyalty.
Co-Authors Sunardi