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All Journal JEM: JURNAL EKONOMI DAN MANAJEMEN JABE (Journal of Applied Business and Economic) Jurnal Bisnis Darmajaya Jurnal Manajemen dan Perbankan (JUMPA)
Juhari, Juhari
STIE Pertiba
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Perspektif Produk, Harga, Promosi, dan Merek dalam Keputusan Pembelian Smartphone Samsung Juhari Juhari
JABE (Journal of Applied Business and Economic) Vol 4, No 4 (2018): JABE
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (867.411 KB) | DOI: 10.30998/jabe.v4i4.2675

Abstract

Smartphone Samsung mempunyai nilai  penjualan tertinggi di pasar dunia dan termasuk di Indonesia. Perusahaan dapat memproduksi hasil yang relevan dengan minat dan kebutuhan konsumen. Penelitian ini bertujuan menguji pengaruh produk, harga, promosi dan merek terhadap keputusan konsumen untuk membeli Smartphone Samsung di Kota Pangkalpinang. Penelitian ini merupakan penelitian deskriptif kuantitatif dengan mengirimkan kuesioner kepada 100 responden dengan menggunakan teknik pengambilan sampling accidental. Teknik Analisis data yang digunakan adalah model analisis regresi linier berganda, uji koefisien determinasi (R2), uji F (simultan) dan uji t (parsial). Berdasarkan kajian ini ditemukan bahwa variabel produk, harga, promosi dan merek berpengaruh signifikan terhadap keputusan konsumen untuk membeli Smartphone Samsung di Kota Pangkalpinang. Hal ini, dapat dilihat dari hasil perhitungan uji F bahwa F hitung (11,063) > dari F tabel (2.65) sedangkan signifikansi (0.000) < ? 5%  atau 0.05, sehingga dapat diambil simpulan bahwa secara simultan produk, harga, promosi dan merek mempunyai hubungan yang signifikan terhadap keputusan pembelian konsumen Smartphone Samsung di Kota Pangkalpinang.
Analisis Produk dan Harga terhadap Keputusan Konsumen Sepatu Bola Merek Adidas (Studi Kasus: Konsumen pada Toko-Toko Olahraga di Kota Pangkalpinang, Provinsi Kepulauan Bangka Belitung) Juhari -
Jurnal Bisnis Darmajaya Vol 1, No 2 (2015): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (408.593 KB) | DOI: 10.30873/jbd.v1i2.497

Abstract

In information technology era, there are so much promising chance and business challenge for enterprises in Indonesia, for instance to expand the market target of products from Indonesian enterprises. But, in other hand, this challenge also brings a tough competition. So that, the enterprise should have a good strategy to face the competition, but also focus on developing their business, products, price, promotion, and effectively distribute their products. One of developed business in Indonesia is sport product seller. The issue of this paper is how to analyze the products and price toward consumer decision to buy sport shoes brand Adidas at sport shop in Pangkalpinang city. Based on the result of double regression analysis partially and simultaneously, there is significant and positive effect between product (x1) and price (x2) toward consumer decision in selecting soccer shoes brand Adidas at sport shop in Pangkalpinang city. The regression equation between each variable is Y= 0,117 + 0,827X1 + 0,168 X2 + e or determination coefficient value of 0.787 (73.8%) that means 73.8% decision variable can be explain by variable product and price.Key words –product, price, consumer decision
ANALISIS HARGATERHADAP ROOM OCCUPANCY HOTELDAN PENGINAPANDI KOTA PANGKALPINANG Juhari Juhari
Jurnal Bisnis Darmajaya Vol 2, No 2 (2016): Jurnal Bisnis Darmajaya
Publisher : Institut Informatika Dan Bisnis (IIB) Darmajaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (284.927 KB) | DOI: 10.30873/jbd.v2i2.704

Abstract

The purpose of this study was to determine the effect on the price of the analysis room occupancy in hotels and inns in Pangkalpinang. Methods of data collection in this research is using secondary data regarding the price (room rate) and the occupancy rate of rooms (room occupancy) at 13 hotels and 7 hotels in Pangkalpinang. Methods of data analysis using simple regression analysis. The findings of this study are positive and significant effect on the price of the room occupancy. Meanwhile, based on the results of the analysis of the correlation coefficient and determination, influence the price of the room occupancy hotels in Pangkalpinang is very strong, of 74.8%, while the remaining 25.2% is influenced by other factors such as service quality, customer satisfaction, promotions and so were not examined in this study. Keywords: Price and Room Occupancy
JUMPA Vol 4 No 3 Oktober 2017 ANALISIS HUBUNGAN KOMISARIS INDEPENDEN, KEPEMILIKAN INSTITUSIONAL DAN RASIO HUTANG TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN PERTAMBANGAN: ANALISIS HUBUNGAN KOMISARIS INDEPENDEN, KEPEMILIKAN INSTITUSIONAL DAN RASIO HUTANG TERHADAP KINERJA KEUANGAN PADA PERUSAHAAN PERTAMBANGAN Juhari STIE PERTIBA Pangkal Pinang
Jurnal Manajemen dan Perbankan (JUMPA) Vol. 4 No. 3 (2017): Jurnal Manajemen dan Perbankan (JUMPA)
Publisher : Sekolah Tinggi Ilmu Ekonomi Y.A.I - Jakarta - Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (192.043 KB) | DOI: 10.55963/jumpa.v4i3.220

Abstract

Tujuan dari penelitian ini adalah untuk menguji secara empiris pengaruh dewan independen terhadap kinerja keuangan, pengaruh kepemilikan institusional terhadap kinerja keuangan dan rasio hutang terhadap ekuitas terhadap kinerja keuangan perusahaan pertambangan di Kementerian Energi dan Sumber Daya Mineral. Penelitian ini menggunakan purposive sampling dengan jenis penelitian asosiatif. Sumber data yang digunakan adalah data sekunder. Data diolah menggunakan statistik program Microsoft Office Excel 2010. Metode pendekatan analisis regresi linier berganda dengan menggunakan program EViews versi 8.0. Hasil penelitian ini menunjukkan dewan independen dan kepemilikan institusional tidak memiliki pengaruh yang signifikan terhadap kinerja keuangan. Dan rasio debt terhadap ekuitas berpengaruh signifikan terhadap kinerja keuangan. Dewan independen, kepemilikan institusional dan rasio debt terhadap ekuitas memiliki pengaruh signifikan terhadap kinerja keuangan. Penelitian ini terbatas pada perusahaan tambang di Kementerian Energi dan Sumber Daya Mineral dari 2012 hingga 2016. Penelitian ini memiliki tiga variabel independen, yaitu dewan independen, dewan institusional, dan rasio debt to equity dan kinerja keuangan administrasi umum adalah ukuran dalam penelitian.
KEPUTUSAN PEMBELIAN: PERSPEKTIF IKLAN, CITRA MEREK DAN KUALITAS PRODUK Juhari .
JEM Jurnal Ekonomi dan Manajemen Vol 3 No 1 (2017): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Di era globalisasi sekarang ini perkembangan teknologi dan reformasi ekonomi dilakukan negara-negara di dunia mengalami perubahan yang sangat fundamental. Hal ini, dapat memaksa perubahan yang signifikan dalam pola produksi perusahaanperusahaan multinasional. Apalagi produk-produk industri yang selalu berkembang dengan penerapan teknologi terkini dan sangat dinamis dalam memenuhi selera pasar yang terus berubah. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh iklan, citra merek, dan kualitas produk terhadap keputusan pembelian Motor Honda Beat di Kota Pangkalpinang Provinsi Kepulauan Bangka Belitung. Hasil penelitian ini menunjukkan bahwa iklan, citra merek dan kualitas produk mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian konsumen Motor Honda Beat di Kota Pangkalpinang yakni meningkatkan citra merek dan kualitas produk lebih diprioritaskan dalam mempengaruhi keputusan pembelian konsumen Motor Honda Beat di Kota Pangkalpinang Provinsi Kepulauan Bangka Belitung
STRATEGI PENGEMBANGAN PRODUK UNGGULAN YANG BERBASIS OVOP Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 5 No 1 (2019): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to analyze superior products based on OVOP in Cengkong Abang Village, Petaling Village, Petaling Banjar Village, Kemuja Village and Air Duren Village, Mendo Barat District, Bangka Regency, Bangka Belitung Islands Province. This research method was conducted with an evaluation method with a qualitative approach using SWOT analysis to find a formulation of business management strategies for products based on superior One Village One Product (OVOP) for each potential village to be developed. So that each village in Bangka Regency has the characteristics of superior products that will continue to be fostered by the village government, local government and the central government. The superior products developed based on OVOP are expected to be able to enter regional, domestic and international markets
PENGARUH KUALITAS PRODUK, PROMOSI DAN BRAND IMAGE UNTUK MENINGKATKAN VOLUME PENJUALAN MOBIL MEREK SUZUKI ERTIGA DI SHOWROOM JAGORAWI MOTOR DI PANGKALPINANG Aprilia Nurwanty; Juhari Juhari; Rita Deseria
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 1 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to determine the effect of product quality, promotion, and brand image on increasing sales. The population in this study were visitors who came to the Jagorawi Motor Showroom, while the number of samples in this study was 100 consumers of the Jagorawi Motor Showroom in Pangkalpinang. Testing in this study uses multiple linear regression analysis, analysis of the coefficient on determination, and hypothesis testing. T-test results of product quality, promotion, and brand image are obtained sig <0.05 where partially the independent variables have a positive effect on the dependent variable. F test results indicate that the independent variables jointly have a positive effect on the dependent variable accepted. The coefficient of determination (R Square) shows that product quality, promotion, and brand image can influence sales increase by 50.4%, while the remaining 49.6% is explained by other variables outside the research model.
PENGARUH KUALITAS PRODUK, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU SEPAKBOLA MEREK SPECS DI KOTA PANGKALPINANG Rizal Rizal; Afizal Afrizal; Juhari Juhari
JEM Jurnal Ekonomi dan Manajemen Vol 6 No 2 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN
Publisher : LPPM STIE PERTIBA Pangkalpinang

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Abstract

This study aims to determine the effect of product quality, promotion, and brand image on purchasing decisions of Specs brand soccer shoes in Pangkal Pinang City. Respondents in this study were consumers of Specs brand soccer shoes, totaling 40 people. The sampling technique is a non-probability sampling technique, namely accidental sampling. data were collected by distributing questionnaires. Data were analyzed by multiple linear regression analysis. The results showed that product quality, promotion, and brand image simultaneously affect purchasing decisions. Specifications of branded soccer shoes in Pangkalpinang City. Product quality, promotion, and brand image partially have a positive effect on purchasing decisions for Specs brand soccer shoes in Pangkalpinang City.
Co-Authors Afrizal Aprilia Nurwanty Rita Deseria Rizal Rizal