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All Journal Jurnal Pengabdian Masyarakat (ABDIRA) EMAS
Natalia, Kadek Novi
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Aerospace Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Optimalisasi Strategi Digital dan Kolaborasi Hospitality Industry dalam Mempromosikan Little Tree Preschool Puspitawati, Ni Made Dwi; Natalia, Kadek Novi
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 4 (2025): Abdira, Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i4.653

Abstract

In the digital era which is increasingly developing rapidly, conventional marketing strategies are no longer enough to reach a wide market. Little Tree Preschool as an early childhood education institution is required to adapt to more creative and relevant promotional strategies. The aim of the service is to integrate digital marketing strategies and collaboration with the hospitality industry. The methods used include (1) creating social media content as a means of promotion, (2) expanding collaboration with the hospitality industry, (3) providing learning experiences for students. The results achieved by communication strategies that have been proven effective in the service industry, such as email marketing and digital testimonials, Little Tree Preschool can increase brand awareness significantly. This approach not only benefits educational institutions, but also becomes an educational and applicable means of implementing the knowledge they have learned.
Competence, Self-Efficacy, And Work Discipline as Determinants of Employee Performance: Evidence From PT Rumah Desa Bali, Tabanan Natalia, Kadek Novi; Puspitawati, Ni Made Dwi; Parwita, Gde Bayu Surya
EMAS Vol. 7 No. 5 (2026): EMAS
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i5.14169

Abstract

Employee performance evaluation is essential for both organizations and employees, as it provides a basis for assessing work achievement, planning career development, and determining promotion opportunities. This study aims to examine the influence of competence, self-efficacy, and work discipline on employee performance at PT. Rumah Desa Bali, Tabanan. The population of this study consisted of all 33 employees of PT. Rumah Desa Bali. Since the population was relatively small, a saturated sampling technique was applied, in which all members of the population were included as research respondents. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results of hypothesis testing show that competence has a positive and significant effect on employee performance. Self-efficacy also has a positive and significant effect on employee performance. In addition, work discipline has a positive and significant effect on employee performance. These findings indicate that improving employee competence, strengthening employees’ confidence in their abilities, and maintaining strong work discipline are important factors in enhancing employee performance at PT. Rumah Desa Bali.
Co-Authors Gde Bayu Surya Parwita Ni Made Dwi Puspitawati