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All Journal Al-Khidmah Jurnal Pengabdian Masyarakat
Wulan Sari, Vanny
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Religion Humanities Decision Sciences, Operations Research & Management Languange, Linguistic, Communication & Media Social Sciences

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Strategi Pengembangan UMKM Melalui Geo-Biz Project dan Pembuatan Laporan Laba Rugi di Wilayah Kampung Bharu, Malaysia Wulan Sari, Vanny; Hermawan, Dian; Titis Agustianto, Rizky; Silaningsih, Endang; Yuningsih, Erni; Harini, Sri; Kartini, Tini
Al-Khidmah Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2025): MEI-AGUSTUS
Publisher : Institute for Research and Community Service (LPPM) of the Islamic University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/jak.v5i2.4705

Abstract

MSMEs are one of the drivers of a country’s economic engine. In this context, the empowerment of MSMEs is continuously pursued to optimize community production outcomes and improve community welfare. The purpose of this study is to empower MSMEs in managing their finances as well as to provide convenience in interacting with customers through digital media. The medium used is Geo-Biz. The method applied is community service conducted in Kampung Bharu, Malaysia. The results of the activity show that MSME development has become one of the government’s priorities, leading to two flagship programs: a promotion strategy using Geo-Biz and assistance in preparing income statements that the community can utilize to manage their businesses.
Co-Authors Dian Hermawan Endang Silaningsih Erni Yuningsih Kartini, Tini Sri Harini Titis Agustianto, Rizky