Anita Mauliyanti
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Analysis of Service Quality on Consumer Satisfaction at Indiegib Baby Shop, Baturaja, South Sumatra Anita Mauliyanti; Syfa Harian Fajar Sapta; Hilwa Fitri Millenia
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7827

Abstract

The development of digital technology has shifted the behavior of Indonesian consumers, especially the younger generation, towards using social media such as Instagram as the primary platform for online buying and selling transactions. This study aims to analyze the effect of service quality in online buying and selling on customer satisfaction at the Indiegib Baby Shop in Sukaraya, Baturaja, South Sumatra. A quantitative method was used, collecting data through a questionnaire from 286 store followers who made purchases. The analysis results show that the majority of respondents rated service quality and customer satisfaction as moderate, with aspects of responsiveness, communication, service speed, and clarity of shipping information still needing improvement. A chi-square statistical test revealed a significant effect of service quality on customer satisfaction. These findings are supported by interviews that emphasized the importance of response speed and information transparency in influencing loyalty. This study provides a practical contribution to MSMEs in optimizing online services as a key to sustainability and competitiveness in the increasingly competitive digital market.  
Reconstruction of Maqāṣid al-Syarī‘ah fī Ḥifẓ al-Māl in Responding to Doom Spending Among Generation Z and the Implications for Family Economic Resilience Ubaidillah; Muhammad Yunus; Anita Mauliyanti; Asriadi; Bachrul Ulum; Mahmood Kooria
Al-Muamalat: Jurnal Ekonomi Syariah Vol. 13 No. 1 (2026): January
Publisher : Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/am.v13i1.53964

Abstract

Generation Z increasingly engage in doom spending driven by global economic uncertainty, diminished confidence in long-term financial security, and the pervasive influence of digital consumer culture. This behavior undermines individual financial stability and threatens family and societal economic resilience. The rising prevalence of doom spending among Generation Z has become a significant concern, particularly regarding family economic resilience. Consequently, this study reconstructs Maqāṣid al-Syarī‘ah fī Ḥifẓ al-Māl as a normative and ethical framework to address impulsive, emotion-based consumption among Generation Z couples in the digital economy. Integrating Islamic ethics, psychological coping theory, and contemporary consumption studies, this research employs a qualitative method with descriptive-analytical design. Findings indicate that doom spending negatively impacts family financial stability, exacerbates emotional stress, and conflicts with core Islamic principles including moderation (wasaṭiyyah), contentment (qanā‘ah), and prohibition of extravagance (tabżīr). The study underscores strengthening family economic resilience through digital financial literacy, open financial communication between couples, integration of Islamic consumption values, productive technology utilization, and community-based financial education. By implementing these strategies, Generation Z couples can achieve balanced financial management, enhance household resilience, and align consumption behavior with ethical and spiritual principles. This research contributes to the broader discourse on integrating Islamic value-based approaches into contemporary financial practices and offers a conceptual framework for sustainable, morally responsible household economic management.