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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Nasir, M Jamal Abdul
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Economics, Econometrics & Finance

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The Influence of Ease of Use and User Trust on Mobile Payment: Social Influence as a Moderating Variable Agustiningtyas, Wahyu Eka Putri; Nasir, M Jamal Abdul; Arumsari, Yuni Kusuma
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 2 (2025): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i2.6965

Abstract

This study examines the impact of usability and user trust on intention to use mobile payments among Generation Z, with social influence as moderating. This study used a quantitative approach, as the method of data collected was survey and moderated regression analysis. The research showed findings that usability and user trust, have a favorable impact on the intention to use mobile payment methods. Furthermore, social influence strengthens this relationship, indicating that social support plays an important role in Generation Z's decision to use mobile payments. These findings underscore the importance of developing more user-friendly systems and community-focused marketing strategies
Co-Authors Agustiningtyas, Wahyu Eka Putri Yuni Kusuma Arumsari