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All Journal Jurnal Ilmu Administrasi Negara (JUAN) International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL SOSIAL TERAPAN (JSTR)
Cantika, Diva
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Hubungan Modal dan Pertumbuhan Usaha terhadap Kinerja Keuangan UMKM Piscok Atmojo di Nanggewer Cantika, Diva; Zachri, Asyrafa; Nisa, Afraah; Justicia, Prisaila; Ardiansyah, Seila; Syahra Cantika, Diva
Jurnal Sosial Terapan Vol 3 No 1 (2025): Jurnal Sosial Terapan, Volume 3 No.1 April 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.3.1.21-27

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara modal dan pertumbuhan usaha terhadap kinerja keuangan UKM Piscok di Nanggewer. Modal sebagai elemen utama operasional memengaruhi keberhasilan usaha, sementara pertumbuhan usaha menjadi indikator penting dalam meningkatkan profitabilitas, likuiditas, dan efisiensi. Penelitian ini menggunakan wawancara dengan pelaku usaha Piscok di Nanggewer serta analisis data laporan keuangan dan catatan operasional. Hasil penelitian menunjukkan bahwa struktur modal yang seimbang antara ekuitas dan utang mampu meningkatkan profitabilitas, sedangkan investasi modal yang difokuskan pada pengembangan usaha berkontribusi positif terhadap ekspansi dan peningkatan pendapatan. Penelitian ini merekomendasikan strategi pengelolaan modal dan investasi yang lebih optimal untuk meningkatkan kinerja keuangan UKM.Kata kunci: Kinerja Keuangan, Likuiditas, Modal, Pertumbuhan Usaha, UKM
THE DIGITAL CULINARY CHAIN: BRAND AWARENESS’S CONTRIBUTORY ROLE FOR CONTENT MARKETING’S CONVERSION POWER Joesran, Jessenia Odelia; Cantika, Diva; Hamdani, Felicia; Tunggala, Karenina; Erwin, Erwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18672

Abstract

The rapid growth of the culinary industry increases competition, forcing businesses to follow new trends. Social media platforms have become an essential tool for creating marketing content that captures consumer attention and drives purchase intention. This research examines the effect of marketing content on purchase intention, with brand awareness as a mediating variable. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. The study collected data from 205 respondents through questionnaires using a five-point Likert scale. The results indicate that marketing content has a positive influence on purchase intention. Furthermore, brand awareness was found to mediate the relationship between marketing content and purchase intention, suggesting that marketing content indirectly impacts consumers’ purchase intentions. These findings highlight the importance for culinary business owners to develop and manage relevant and appealing content to increase purchase intention. Moreover, well-designed marketing content plays a crucial role in enhancing brand awareness, which ultimately leads to higher consumer purchase intention.
Elemen Sukses Pelaksanaan E-Government Dalam Penanggulangan Kemiskinan Di Dinas Sosial Kota Pekanbaru Cantika, Diva; RFS, Harapan Tua
Jurnal Ilmu Administrasi Negara (JUAN) Vol 9 No 1 (2021): Juni, 2021
Publisher : Program Studi Ilmu Administrasi Negara FISIP UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/juan.v9i1.3228

Abstract

The development of information and communication technology which is increasingly sophisticated has an impact on the advancement of electronic-based governance called e-government. The Sitanjak Makin Mantap application is a website-based application system operated by the Pekanbaru City Social Service to accelerate poverty reduction in Pekanbaru City, especially in the health, education and socio-economic fields. The Sitanjak Makin Mantap application provides easy access for the public to make complaints in this field and makes it easy for the Pekanbaru City Social Service to create a poverty database and is a step to accelerate poverty reduction in Pekanbaru City. This study aims to determine the elements of successful e-government services in poverty reduction in Pekanbaru City Social Service and factors affecting e-government services in poverty reduction in Pekanbaru City Social Service. To solve these problems, researchers used Indrajit 2010 theory about the elements of successful e-government services. The result of this research is that the operation of the Sitanjak Makin Mantap application is still not optimal, it can be seen that there are still people who do not know the existence of the application and the use of the application. Researchers conclude that there is still a lack of continuous and comprehensive socialization to the community, as well as network disruptions that have occurred at the Pekanbaru City Social Service. Therefore, researchers suggest that there is a need for consistent and comprehensive socialization and server improvements to improve network quality. Keywords: Public Service, E-government, Poverty
Co-Authors Ardiansyah, Seila Erwin Erwin Hamdani, Felicia Harapan Tua R. F. S Joesran, Jessenia Odelia Justicia, Prisaila Nisa, Afraah Syahra Cantika, Diva Tunggala, Karenina Zachri, Asyrafa