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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) JURNAL SOSIAL TERAPAN (JSTR)
Cantika, Diva
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Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Hubungan Modal dan Pertumbuhan Usaha terhadap Kinerja Keuangan UMKM Piscok Atmojo di Nanggewer Cantika, Diva; Zachri, Asyrafa; Nisa, Afraah; Justicia, Prisaila; Ardiansyah, Seila; Syahra Cantika, Diva
Jurnal Sosial Terapan Vol 3 No 1 (2025): Jurnal Sosial Terapan, Volume 3 No.1 April 2025
Publisher : IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jstr.3.1.21-27

Abstract

Penelitian ini bertujuan untuk menganalisis hubungan antara modal dan pertumbuhan usaha terhadap kinerja keuangan UKM Piscok di Nanggewer. Modal sebagai elemen utama operasional memengaruhi keberhasilan usaha, sementara pertumbuhan usaha menjadi indikator penting dalam meningkatkan profitabilitas, likuiditas, dan efisiensi. Penelitian ini menggunakan wawancara dengan pelaku usaha Piscok di Nanggewer serta analisis data laporan keuangan dan catatan operasional. Hasil penelitian menunjukkan bahwa struktur modal yang seimbang antara ekuitas dan utang mampu meningkatkan profitabilitas, sedangkan investasi modal yang difokuskan pada pengembangan usaha berkontribusi positif terhadap ekspansi dan peningkatan pendapatan. Penelitian ini merekomendasikan strategi pengelolaan modal dan investasi yang lebih optimal untuk meningkatkan kinerja keuangan UKM.Kata kunci: Kinerja Keuangan, Likuiditas, Modal, Pertumbuhan Usaha, UKM
THE DIGITAL CULINARY CHAIN: BRAND AWARENESS’S CONTRIBUTORY ROLE FOR CONTENT MARKETING’S CONVERSION POWER Joesran, Jessenia Odelia; Cantika, Diva; Hamdani, Felicia; Tunggala, Karenina; Erwin, Erwin
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18672

Abstract

The rapid growth of the culinary industry increases competition, forcing businesses to follow new trends. Social media platforms have become an essential tool for creating marketing content that captures consumer attention and drives purchase intention. This research examines the effect of marketing content on purchase intention, with brand awareness as a mediating variable. The data were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS. The study collected data from 205 respondents through questionnaires using a five-point Likert scale. The results indicate that marketing content has a positive influence on purchase intention. Furthermore, brand awareness was found to mediate the relationship between marketing content and purchase intention, suggesting that marketing content indirectly impacts consumers’ purchase intentions. These findings highlight the importance for culinary business owners to develop and manage relevant and appealing content to increase purchase intention. Moreover, well-designed marketing content plays a crucial role in enhancing brand awareness, which ultimately leads to higher consumer purchase intention.
Co-Authors Ardiansyah, Seila Erwin Erwin Hamdani, Felicia Joesran, Jessenia Odelia Justicia, Prisaila Nisa, Afraah Syahra Cantika, Diva Tunggala, Karenina Zachri, Asyrafa