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All Journal As-Syirkah: Islamic Economic & Financial Journal
Nanda Abbrila Sastia
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Pola Komunikasi Organisasi Human Resource Development dalam Meningkatkan Motivasi Kerja Karyawan Generasi Y: Studi Kasus PT Eds Manufacturing Indonesia Automotive Wire Nanda Abbrila Sastia; Aulian Khairani; Mochammad Mirza
As-Syirkah: Islamic Economic & Financial Journal Vol. 4 No. 3 (2025): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/r6g64612

Abstract

                This study aims to examine HR communication patterns in increasing work motivation among Generation Y employees at PT Eds Manufacturing Indonesia Automotive Wire and the obstacles HR faces in this effort. The research method used was qualitative, with data collected through observation, interviews with HR and several Generation Y employees, and documentation. Generation Y employees exhibit high absenteeism and low motivation, which impacts company productivity. Characteristics of this generation, such as the need for work-life balance and open communication, must be addressed. Despite the existence of reward and training programs, HR's role in fostering effective two-way communication remains crucial to increasing employee motivation, loyalty, and productivity.
Co-Authors Aulian khairani Mochammad Mirza