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All Journal Nivedana : Jurnal Komunikasi dan Bahasa Communica : Journal of Communication
Oetomo, Annisaa Larasati
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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STRATEGI MULTI- PLATFORM COMMUNICATION SPECIALIST DALAM MENINGKATKAN BRAND AWARENESS PT PREDIKT TANGGUH INDONESIA Oetomo, Annisaa Larasati
NIVEDANA : Jurnal Komunikasi dan Bahasa Vol. 6 No. 3 (2025): NIVEDANA : Jurnal Komunikasi dan Bahasa
Publisher : Sekolah Tinggi Agama Buddha Negeri Raden Wijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53565/nivedana.v6i3.1800

Abstract

This study aims to explore multi – platform digital communication strategies by the communications specialist division of PT Predikt Tangguh Indonesia in effectively increasing the company’s brand awareness in this digital era. Instagram and LinkedIn are utilized to reach different target audiences, with adjusted communication approaches for each platform. This research uses a qualitative method, using data collection techniques such as in-depth interviews, content observation, documentation of social media activities, and literature review. In addition, digital metrics such as engagement rate, reach and growth are used as supporting indicators for analysis. The findings of multi-platform strategy reveal consistent cross-platform communication efforts significantly enhance brand visibility and audience engagement. The application of visual storytelling content personalization, audience segmentation, and optimization of posting times are key success factors. Furthermore, PT Predikt Tangguh Indonesia’s brand awareness is reinforced by distinctive color palette that makes the content easily recognizable and memorable to the public. This communication strategy not only boosts digital interaction but also strengthens the company’s image as an active, professional, collaborative institution that is committed to disaster preparedness issues.
Communication Strategy Based on Interactive Games in Climate Change Education by Predikt Tangguh Indonesia Oetomo, Annisaa Larasati; Priatna, Wahyu Budi
Communica : Journal of Communication Vol. 4 No. 1 (2026): January 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/communica.v4i1.1186

Abstract

This study analyzes PT Predikt Tangguh Indonesia’s communication strategy for climate change education, focusing on the innovative integration of the GenerAksi board game and Instagram-based edutainment media. By employing interactive and participatory two-way communication, these approaches enhance audiences’ understanding, engagement, and motivation toward climate action. GenerAksi promotes collaborative experiential learning, enabling participants to explore climate risks and solutions in relatable real-life scenarios. Meanwhile, Instagram expands outreach and stimulates continuous involvement in climate discussions. Unlike dominant climate education approaches that remain one-way and school-centered, this study highlights the novelty of combining offline and digital interactive platforms as a unified community-oriented communication method. The findings provide insight into how innovative communication strategies can strengthen public awareness and meaningful participation in climate change education in Indonesia.
Co-Authors Wahyu Budi Priatna