Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Service Management Triangle : Jurnal Manajemen Jasa
Angga, Angga Risti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Brand Loyalty : Peran Amplified Viral Marketing dan Price Discount (Konsumen Rabbani Mall Online bandung) Angga, Angga Risti
Service Management Triangle: Jurnal Manajemen Jasa Vol 7 No 1 (2025): Service Management Triangle: Jurnal Manajemen Jasa
Publisher : Magister Manajemen Universitas Adhirajasa Reswara Sanjaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/gvntbr61

Abstract

Brand Loyalty is a strong commitment to buy back or continue to use a product or service you prefer consistently in the future. This research was conducted to find out the impact of Amplified Viral Marketing and Price Discount on Brand Loyalty with Rabbani Mall Online Consumer Case Study Kota Bandung. This research is descriptive and verification research using a quantitative approach. A tool for data processing using SPSS version 26. The analytical method used is double regression analysis. The results of the research show that partially Amplified viral marketing has a positive and significant influence on brand loyalty, price discount has a negative and significant effect on brand loyalties. Simultaneously, amplified Viral marketing and price discounts together have a significant and positive impact on the brand loyality on consumers Rabbani Mall Online Kota Bandung.
Co-Authors