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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA)
Melinda, Putu Bunga Mutiara
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Economics, Econometrics & Finance

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Strategic Analysis of PT Cisarua Mountain Dairy Tbk (CMRY) Melinda, Putu Bunga Mutiara
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.5421

Abstract

This study aims to analyze the most appropriate strategy to support the business expansion of PT Cisarua Mountain Dairy Tbk (Cimory), a leading player in Indonesia’s food and beverage industry. Amid global economic uncertainty and slowing domestic growth, companies in this sector must innovate and adapt their strategic approaches. The research adopts a strategic management framework consisting of three stages: input stage (including PEST analysis, Porter’s Five Forces, EFE and IFE matrices, and Competitive Profile Matrix), matching stage (SWOT, SPACE, BCG, IE, and Grand Strategy matrices), and decision stage using the Quantitative Strategic Planning Matrix (QSPM). The analysis identifies market development as the most suitable strategy, emphasizing international market expansion through consumer behavior research, optimized distribution systems, and product innovation aligned with global market preferences.
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